He runs 5 businesses and 0 staff
Never written a line of code in his life →
I'm betting 90 days on Instagram
Two founders gave me opposite advice. I'm spending 90 days finding out who's right →
Your AI co-pilot is waiting for you
Four tools, £300 a month, one seriously useful stack →
One of my favourite episodes I've recorded
Jay and I revisit his ideas about why the Viral Coefficient radically changes your ecommerce business →
Most brands get the sale. Few keep the customer.
The 14 days after purchase are the moment of highest trust. Here's what most brands do with them →
The satisfying click that kills your cash flow
Platform loans don't solve the problem. They postpone it →
Your Customers Don't Care About Your Brand
Count the "we" vs "you" on your homepage. The ratio tells you everything →
Your customers only see 30% of the page
Most brands design for the screen they present on, not the screen their customers buy on →
Your product isn't too expensive
A $3 paper plate. A £16 knife. Same product, completely different price →
Your Meta ads need maths, not magic
Why three out of four ads won't work — and why that's actually fine →
How To Write Product Descriptions That Actually Convert
And why generic product copy harms your ecom website →
The problem isn't usually the problem
25% of chargebacks hit transactions you've already refunded. Here's why →
What if fewer choices meant more sales?
Plus: the psychology behind why simplified product pages actually convert better →
What Happens When 57% of Google Searches End Without a Click
Plus: why platform shifts keep rewarding the brands that move first →
Is your tech stack running you?
When 20 SaaS tools hold pieces of your customer, the clever stuff becomes impossible →
The decision most eCommercers rush
Your 3PL is your brand's last touchpoint, even if you do it yourself. Choose wisely →
What you don't know is costing you.
LEGO didn't know they'd lost money for a decade. Do you know yours? →
Rethinking the Things We Assume Are Working
Two conversations that changed how I look at testing.
You Don’t Have to Figure It All Out Alone
What a cohort teardown and an SEO deep dive taught us about growth.
The Hidden Costs Slowing Your Growth
The real reason you're still the bottleneck and a YouTube strategy that actually works