Why ChatGPT knew what the retailer didn't
Why the whats-in-the-box problem is now an AI search problem too →
ChatGPT invented a number with zero basis
No revenue, no sales, and a confident 20% anyway →
AI is an assistant, not a wizard. Here's why
Why matching the model to the job beats reaching for the biggest brain →
The mannequin with nothing on
Is your ad spend pointing at stock you can't sell? →
Building an AI that actually thinks like you
My mate Drew fed it 500,000 of his own emails →
The reason your AI keeps handing you garbage
Turns out we never showed it what good looks like →
A 6,000-sub YouTuber now speaks for Adidas
Why AI hands shoppers a shortlist of brands, and how the small guys get on it → 24 September 2026 This week on the eCommerce Podcast A YouTuber With 6,000...
44% of brands break their own welcome email
She signed up to 360 brands. Nearly half ghosted her →
Two years of building, and not one sale
How Gabriel built an audience before the product even exists...
The ad report that lied to a CFO
Record ROAS, and the money still wasn't there...
100,000 people who'd have told him for free
Plus the five numbers Cem says you can't read one at a time →
I broke my own rule, in public
Plus the two questions that turn 200 ideas into 3 →
The 90 minutes that cost him half a million
Plus why a 0.3% conversion rate is exactly the plan →
He's bought 70 stores. Day one, he rings PayPal
The day-one jobs you could do without selling anything →
Amazon's cutting your titles to 75 characters
Plus why throwing more at ads is the wrong move →
Why founders are deleting half their apps
The uninstall rate is surging — here's why →
The marketplace most Amazon sellers are ignoring
Andrew Deramo spent 7 years on Amazon — now puts 40% of his time into Walmart. Here's why.
Your 2lb parcel is billed like 18lb
The shipping line nobody checks, costing you $3 an order →
Our best month ever started with bad news
Why telling customers the truth beats clever campaigns — and a £6 band that went global…
The same sales, worth nearly 3x more at exit
Change one thing about how customers pay you →