Buttondown vs. Benchmark

If having a tool with high rates of deliverability is absolutely essential, then it’s best to avoid Benchmark. — Inka Wibowo

Benchmark Email is a tool that focuses on small businesses who are interested in making templatized emails with drag-and-drop layouts and ecommerce integration. If that's you — great! They are a really solid tool for the job.

If you're more interested in emails that end up not just in folks' inboxes but read by the subscribers who have trusted you with their email addresses, though, Buttondown offers some more appealing features:

• High deliverability and open rates so your emails don't end up in spam
• Simple, actionable analytics to know what emails are being read and acted upon
• A beautiful, easy interface to help you spend less time writing an email and more time growing your business.