Sell ads in your newsletter – without the headache.
Turn your newsletter into a revenue stream. Buttondown handles the entire sponsorship workflow so you can focus on writing.
This is a live demo. You can view this page on our live demo site, too.
Everything you need, nothing you don't.
- Sell slots via Stripe. Sponsors purchase directly through Stripe. You keep 97% of every transaction — Buttondown takes no cut.
- Review content before it goes out. Sponsors submit their ad content through Buttondown. You approve or reject it from your dashboard before it ever reaches your readers.
- Automatic inclusion. Approved sponsorship content is automatically inserted into your emails when you send. No copy-pasting, no manual formatting.
- Flexible slot types. Create banner ads, classifieds, dedicated emails, or whatever format works for your audience. Each slot type has its own description, pricing, and content specs.
- Share your metrics. Choose which newsletter metrics to share with potential sponsors — subscriber count, open rate, click rate, and more.
Two ways to manage sponsorships.
Not every newsletter is the same, so Buttondown gives you two modes:
- Managed by Buttondown: We handle the full workflow — Stripe checkout, content submission, review, and inclusion. Best for getting started quickly.
- Managed by you: You handle pricing and payment on your own terms. Buttondown manages the content pipeline and metrics. Best for creators with existing sponsor relationships.
Built for your workflow.
Sponsorships integrate with the rest of Buttondown. Use the {{ ad }} template variable in your emails to include approved content exactly where you want it. Track open slots, sold slots, and pending reviews from your sponsorships dashboard.
Sponsors get email notifications when deadlines are approaching, and you get notified when content is submitted for review. No spreadsheets, no back-and-forth emails.