Buttondown's archives are a breeze to configure.
Your newsletter isn't just email — it's a body of work. Archives give every issue a permanent home on the web, so subscribers can browse your back catalog and new readers can discover what they've been missing.
Share and control your content.
- Customize your design. Our default archive themes look great, but you can go further by tailoring them to your needs. Make your archives look like the rest of your web presence, or just turn everything neon green for some reason.
- Permalink everything. Every email gets its own URL you can share on social media, embed in blog posts, or link from anywhere.
- Hide what you want. Keep specific emails out of your public archive. You're in control of what's visible.
- Paywall your best stuff. Gate archived content behind your paid subscriptions so free readers can see what they're missing.
And if you want to keep things inbox-only, flip a switch to turn off your web archive entirely.
Built to be found.
An archive nobody can discover isn't worth much. Every page we publish is wired up to do well in search engines and look sharp wherever it's shared — no plugins, no configuration, no SEO consultant required.
| What you get | What it does |
|---|---|
| ✅ Rich social previews | Open Graph and Twitter Card tags so links unfurl into title-and-image cards on Twitter, LinkedIn, Slack, and iMessage. |
| ✅ Structured data | schema.org JSON-LD on every page — emails marked up as articles with author and date, so Google can show rich results. |
| ✅ Canonical URLs | Every page declares its canonical URL, so search engines never trip over duplicates — even on a custom domain. |
| ✅ RSS feeds | A feed readers and aggregators can subscribe to, advertised with discovery tags so apps find it automatically. |
| ✅ XML sitemap | Generated and served automatically, so search engines always know about every page you've published. |
| ✅ Titles & descriptions | A descriptive <title> and meta description on every page, pulled straight from your content. |
| ✅ Indexing controls | Want to stay out of search results? Toggle indexing off and we tell crawlers to leave your archive alone. |
Buttondown has been an amazing experience for me. The service is constantly being improved and customer service is the best. My newsletter with Buttondown has grown from a fairly small list to over 15,000 subscribers, and it hasn't broken a sweat yet.
Cassidy Williams