Audienceful's strongest asset is its deep integration with Webflow, which makes it an easy choice for authors and businesses already familiar with the Webflow ecosystem. However, there are a couple downsides:

• Audienceful's drip sequences don't allow much customization beyond timing and tagging. If you need to do anything more than that (such as send certain subscribers to a different list, or send a different email to a specific group of subscribers), you'll need to use a tool that's more customizable like Buttondown.
• As you see below, Audienceful is expensive, especially for smaller lists. (This, combined with Webflow's recent pricing increase, can be rough for your business.)

Take a look at our side-by-side comparison below — and also check out our guide on connecting Buttondown with Webflow for free.