Attendance

• In Attendance: Dale, Rich, Shantae, Lisa, Hugh, Kurt, Robert, Sara, Krista, Rick, Darryl, Regina, Chris, Lou

• Absent: Paul

• Subs: Morgan Michel - Transformed Custom Woodworks (Tom)

• Guests: None

Marketing Minute: Rick Hall

Who owns a dog? When they go for a walk, they’re marketing! They leave something behind and you can learn from them. When you go to an event, leave behind: business cards, rack cards, or any other printed marketing material you may have.

Attendance

• In Attendance: Rich, Krista, Regina, Lisa, Kurt, Robert, Rich, Darryl, Paul, Tom, Dale, Lou, Sara

• Absent: Chris, Shantae

• Subs:

  • Jon Spacher - NY Life (Hugh)

• Guests

  • Bruce Chapman

  • Holly Dutcher

  • Diane and Neil Valentine

Dessert Auction!

Attendance

• In Attendance: Paul, Dale, Rich, Lisa, Chris, Kurt, Shantae, Tom, Sara, Darryl, Lou, Rick, Regina, Hugh

• Absent: None

• Subs:

  • Myah Frostclapp - Living 585 Realty, myah@living585.com (595) 627-0417 (Krista)

  • Brad Barry - Barry Business Solutions, (585) 201-8513 (Robert)

• Guests

  • Doug Nader - Colors of Fairport, doug@paintandpergo.com

  • Jesse Toth - Leaders Inspire, jesse@leadersinpire.net, (585) 953-0971

Marketing Minute: Robert Fujimura (Brad)

Challenge this week: embrace discomfort. As cold comes in, embrace it. Forces you to focus.

Attendance

• In Attendance: Rich, Dale, Shantae, Darryl, Robert, Kurt, Regina, Rick, Lou, Tom, Lisa, Sara, Chris, Hugh

• Absent: None

• Subs: Hope Worthington - Colors of Rochester (Paul)

• Guests

  • Jesse Toth - Leaders Inspire, (585) 953-0971, Jesse@LeadersInspire.net

  • Doug Nader - Blue Mind AI

  • Krista Husdon - Hudson Life Coaching, Krista@HudsonLifeCoaching.com

Marketing Minute: Kurt Engebrecht

Kurt shared a spreadsheet he uses that helps him stay on top of many aspects of running his business:

Attendance

• In Attendance: Regina, Dale, Shantae, Rich, Darryl, Robert, Hugh, Kevin, Lou, Rick, Tom, Lisa, Sara, Kurt, Chris

• Absent: None

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-8099 (Paul)

• Guests: Doug Nagel - Blue Mind AI, doug@bluemindai.com, (415) 319-8090

Marketing Minute: Tom Breslawski

Tom illustrated the importance of reviews. He’s had good result getting them. He focused on them when he first started his business but got away from them for a while. He’s back on track now and primarily uses Google.

Attendance

• In Attendance: Regina, Dale, Shantae, Tom, Sara, Kurt, Kevin, Rick, Robert, Lisa, Chris, Lou, Rich, Hugh, Darryl

• Absent: None!

• Subs: Jen Schwytzer - Licensed Clinical Social Worker, jennifer@jenschwytzer.com (Paul)

• Guests: Doug Nagel - Blue Mind AI, doug@bluemindai.com

Marketing Minute: Darryl Powell

Darryl told us “The Tale of Two Business Owners”:

Attendance

• In Attendance: Rich, Shantae, Lisa, Darryl, Kevin, Rick, Kurt, Dale, Robert, Tom, Sara, Paul, Lou, Hugh, Chris

• Absent: None

• Subs: Matt Howland -Howland Home Services, matt@howlandhomeservices.com, (585) 204-7290 (Regina)

• Guests: Samantha Tickner - Locksmith Solutions, Samantha@LocksmithSolutions.net, (585) 448-9041

Marketing Minute: Kevin LoCicero

Kevin passed out a quick 55 second test of math problems, then gave everyone 30 seconds to complete. The result? If you did the easy ones first, they formed an X. The takeaway? On your daily to-do list, tackle your easy problems first to get things done, then work on the harder ones. You’ll feel a sense of accomplishment and be incentivized to take on the harder or more time-consuming tasks.

Attendance

• In Attendance: Shantae, Dale, Kevin, Tom, Rich, Lisa, Paul, Rick, Kurt, Lou, Darryl, Robert, Sara, Chris, Hugh, Regina

• Absent: None

• Subs: None

• Guests:

  • Samantha Tickner - Locksmith Solutions, Samantha@LocksmithSolutions.net, (585) 448-9041

  • Elaina Testa - Elaina’s Heavenly Goods, ElainasHeavenlyGoods@gmail.com, (585) 503-9832

  • Krista Hudson - Hudson Life Coaching, Krista@HudsonLifeCoaching.com, (585) 764-8422

  • Scarlett Aeckerle - Hygiene 4 All, chbdirector@Hygiene4all.org, (585) 953-0764

  • Tony Wexler - Tony W Coaching, CoachTonyW@outlook.com, (585) 794-7316

  • Brad Barry - Barry Business Solutions, (585) 201-8513

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899

  • Michele Tomczyk - Colors of Rochester, (585) 729-3003

  • Matt Howland - Howland Construction, Matt@HowlandHomeServices.com, (585) 204-7290

  • Ileana Romera - SISU Coaching, Ileana@SisuCoaching.org, (585) 524-7755

Marketing Minute: Regina Howland

Regina talked about ‘The Expert Educational Micro-Event’ as an effective marketing idea, where you shift the focus from selling your product or service to teaching prospective customers about it. This is a valuable strategy to show how you’re an expert in your field and a great way to gain trust.

Attendance

• In Attendance: Chris, Dale, Darryl, Hugh, Kevin, Kurt, Louis, Paul, Regina, Rich, Rick, Robert, Shantae

• Absent: goose-egg!

• Subs:

• Melaney Torrey - SunMed, Rochester, getsunmedrochester@gmail.com, (540) 645-3957 (Lisa)

• Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-8099 (Sara)

• Alecia Peterson - Drummergirl Marketing, alecia@drummergirlmarketing.com, (585) 502-8625 (Tom)

• Guests: None

Marketing Minute: Sara via Hope

1. Social media posting - The marketing bread and butter for many small businesses because it offers endless possibilities to create a direct connection with your target audience.

Attendance

• In Attendance: Dale, Shantae, Tom, Regina, Sara, Kurt, Paul, Rich, Lisa, Darryl, Rick, Sara, Lou, Kevin

• Absent: Chris, Robert

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Hugh)

• Guests: None

Marketing Minute: Dale Sparks

As a follow up to last week’s follow up, Dale says we’re usually told to turn our phones down. Today,he asked us to pull ours out and open calendars. Mark October 16 at 6pm-8pm, for the next NRG Trivia Night at Good Smoke, 135 W Commercial St, East Rochester, 14445. He suggests getting there between 5.30-6 to get a table, and order food and drink. Dale and Hugh were there last Thursday along with 8 other teams. Invite your friends, since this is a fun social event to hang out with other NRG members. And to hone up on your trivia skills!

Attendance

• In Attendance: Shantae, Tom, Sara, Dale, Rich, Paul, Lou, Kevin, Robert, Rick, Hugh, Regina, Kurt, Darryl, Chris

• Absent: Lisa

• Subs: None

• Guests: None

Marketing Minute: Lou Sabo

Today Lou talked about the importance of follow-up calls:

Attendance

• In Attendance: Rich, Dale, Shantae, Lou, Rick, Paul, Darryl, Robert, Regina, Lisa, Kurt, Sara, Chris, Hugh

• Absent: Kevin, Tom

• Subs: None

• Guests: None

Marketing Minute: Chris Moulton

Chris talked about his basic marketing tactic: Set a daily routine to market your business and dedicate 30 minutes every day to following it.

Attendance

• In Attendance: Kevin, Paul, Shantae, Darryl, Rick, Hugh, Dale, Kurt, Tom, Lisa, Sara, Chris, Regina, Lou

• Absent: None 🎉

• Subs:

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Robert)

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151 (Rich)

• Guests: None

Marketing Minute: Shantae Russell

Shantae shared ‘Marketing on a Strict Budget’, with most companies typically running very thin on their budgets. What’s a business owner to do?

Attendance

• In Attendance: Rich, Lisa, Robert, Rick, Regina, Darryl, Tom, Sara, Shantae, Kurt, Kevin, Lou, Paul,

• Absent: Chris, Shaun, Dale

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Hugh)

• Guests: None

Marketing Minute: Lisa Kretzer

Extending on Lisa’s presentation last week, she gave great examples of how to work referrals into all of the ways we communicate with our clients, prospects and folks in general. Whether in routine conversations, emails, and more, Lisa provided ways to easily refer her business or another NRG member. She even added more general ideas that we can all use and reword to fit our own styles.

Attendance

• In Attendance: Kevin, Dale, Lisa, Paul, Kurt, Rick, Lou, Darryl, Regina, Shantae, Tom, Rich, Sara, Robert, Hugh, Chris

• Absent: Shaun

• Subs: None

• Guests: None

Marketing Minute: Rich Cavallaro

Get out of your comfort zone:

Attendance

• In Attendance: Dale, Rich, Tom, Sara, Regina, Kurt, Rick, Darryl, Paul, Lisa, Robert, Kevin, Lou, Hugh

• Absent: Shaun, Chris

• Subs: Merle Blanchette - Love Biome, meblanchette@gmail.com, (917) 340-0456 (Shantae)

• Guests: None

Marketing Minute: Hugh Miller

Hugh gave us 10 (out of Bill Murphy’s 20) Beautiful Truths Highly Successful People Understand (But Other People Struggle to Accept):

Attendance

• In Attendance: Shaun, Dale, Shantae, Lou, Kurt, Chris, Rick, Lisa, Kevin, Regina, Hugh, Darryl, Robert, Paul, Sara

• Absent: Rich

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Tom)

• Guests: None

Marketing Minute: Kevin LoCicero

Kevin snuck in early to leave a banana for everyone and it sure got our attention!

Attendance

• In Attendance: Dale, Kevin, Sara, Robert, Rick, Darryl, Regina, Lou, Lisa, Paul, Shaun, Chris, Rich, Hugh

• Absent: None 🎉

• Subs:

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Shantae)

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151 (Tom)

  • Sam Engebrecht - ReMax, samengebrecht@gmail.com, (585) 455-4900 (Kurt)

• Guests: None

Marketing Minute: Rick Hall

Remember when thank you cards were as common as cup of copy? These days, thank you cards are long gone and have been replaced with digital communication. It just isn’t the same thing. Think of when you see a handwritten envelope with your name on it in the mail, you get excited to know it’s some kind of card for you when you’re tearing it open. And who doesn’t like to be shown appreciation for something they’ve done?

Attendance

• In Attendance: Shaun, Rick, Dale, Lou, Paul, Chris, Kevin, Regina, Kurt, Lisa, Sara, Rich, Hugh

• Absent: Shantae, Robert, Darryl

• Subs:

  • Jon Spacher - NY Life (Hugh)

  • Morgan Michel - Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Tom)

• Guests:

  • Ivana Gabriele - Elevate Marketing Solutions, elevatemarketingforyou@gmail.com, (585) 730-0376

Marketing Minute: Paul Tracy for Robert Fujimura

Paul had been thinking about when he was in a BNI group, where you’re not just part of a club but rather a group of people who do sales for you and you for them. With NRG, we have a many person sales team as well. So when we give our 60-second pitch, consider not just saying ‘here’s what I offer’, but let people in the room know how they can also help ‘pitch’ you.

Attendance

• In Attendance: Chris, Darryl, Hugh, Kevin, Kurt, Lisa, Louis, Paul, Rich, Robert, Sammi Jo, Shantae, Shaun, Tom

• Absent: Sara

• Subs: Randy Naughton - FunDayGo Travel, (585) 623-3382, randy@fundaygotravel.com (Dale)

• Ezra Schultz - Interlace, (585) 519-5580, eschultz@interlaceintegrations.com (Regina)

• Jon Spacher - NY Life, (585) 737-9094, jspacher@ft.newyorklife.com (Rick)

• Guests: Ivana Gabriele - Elevate Marketing Solutions, (585) 730-0376, elevatemarketingforyou@gmail.com (Lisa)

Marketing Minute: Kurt Engebrecht

Kurt shared a hand-out from a ReMax conference which continued our last marketing minute (Shaun, AI) about getting great results, with a help from tech…