Attendance

• In Attendance: Rich, Dale, Shantae, Lou, Rick, Paul, Darryl, Robert, Regina, Lisa, Kurt, Sara, Chris, Hugh

• Absent: Kevin, Tom

• Subs: None

• Guests: None

Marketing Minute: Chris Moulton

Chris talked about his basic marketing tactic: Set a daily routine to market your business and dedicate 30 minutes every day to following it.

Attendance

• In Attendance: Kevin, Paul, Shantae, Darryl, Rick, Hugh, Dale, Kurt, Tom, Lisa, Sara, Chris, Regina, Lou

• Absent: None 🎉

• Subs:

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Robert)

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151 (Rich)

• Guests: None

Marketing Minute: Shantae Russell

Shantae shared ‘Marketing on a Strict Budget’, with most companies typically running very thin on their budgets. What’s a business owner to do?

Attendance

• In Attendance: Rich, Lisa, Robert, Rick, Regina, Darryl, Tom, Sara, Shantae, Kurt, Kevin, Lou, Paul,

• Absent: Chris, Shaun, Dale

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Hugh)

• Guests: None

Marketing Minute: Lisa Kretzer

Extending on Lisa’s presentation last week, she gave great examples of how to work referrals into all of the ways we communicate with our clients, prospects and folks in general. Whether in routine conversations, emails, and more, Lisa provided ways to easily refer her business or another NRG member. She even added more general ideas that we can all use and reword to fit our own styles.

Attendance

• In Attendance: Kevin, Dale, Lisa, Paul, Kurt, Rick, Lou, Darryl, Regina, Shantae, Tom, Rich, Sara, Robert, Hugh, Chris

• Absent: Shaun

• Subs: None

• Guests: None

Marketing Minute: Rich Cavallaro

Get out of your comfort zone:

Attendance

• In Attendance: Dale, Rich, Tom, Sara, Regina, Kurt, Rick, Darryl, Paul, Lisa, Robert, Kevin, Lou, Hugh

• Absent: Shaun, Chris

• Subs: Merle Blanchette - Love Biome, meblanchette@gmail.com, (917) 340-0456 (Shantae)

• Guests: None

Marketing Minute: Hugh Miller

Hugh gave us 10 (out of Bill Murphy’s 20) Beautiful Truths Highly Successful People Understand (But Other People Struggle to Accept):

Attendance

• In Attendance: Shaun, Dale, Shantae, Lou, Kurt, Chris, Rick, Lisa, Kevin, Regina, Hugh, Darryl, Robert, Paul, Sara

• Absent: Rich

• Subs: Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Tom)

• Guests: None

Marketing Minute: Kevin LoCicero

Kevin snuck in early to leave a banana for everyone and it sure got our attention!

Attendance

• In Attendance: Dale, Kevin, Sara, Robert, Rick, Darryl, Regina, Lou, Lisa, Paul, Shaun, Chris, Rich, Hugh

• Absent: None 🎉

• Subs:

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Shantae)

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151 (Tom)

  • Sam Engebrecht - ReMax, samengebrecht@gmail.com, (585) 455-4900 (Kurt)

• Guests: None

Marketing Minute: Rick Hall

Remember when thank you cards were as common as cup of copy? These days, thank you cards are long gone and have been replaced with digital communication. It just isn’t the same thing. Think of when you see a handwritten envelope with your name on it in the mail, you get excited to know it’s some kind of card for you when you’re tearing it open. And who doesn’t like to be shown appreciation for something they’ve done?

Attendance

• In Attendance: Shaun, Rick, Dale, Lou, Paul, Chris, Kevin, Regina, Kurt, Lisa, Sara, Rich, Hugh

• Absent: Shantae, Robert, Darryl

• Subs:

  • Jon Spacher - NY Life (Hugh)

  • Morgan Michel - Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Tom)

• Guests:

  • Ivana Gabriele - Elevate Marketing Solutions, elevatemarketingforyou@gmail.com, (585) 730-0376

Marketing Minute: Paul Tracy for Robert Fujimura

Paul had been thinking about when he was in a BNI group, where you’re not just part of a club but rather a group of people who do sales for you and you for them. With NRG, we have a many person sales team as well. So when we give our 60-second pitch, consider not just saying ‘here’s what I offer’, but let people in the room know how they can also help ‘pitch’ you.

Attendance

• In Attendance: Chris, Darryl, Hugh, Kevin, Kurt, Lisa, Louis, Paul, Rich, Robert, Sammi Jo, Shantae, Shaun, Tom

• Absent: Sara

• Subs: Randy Naughton - FunDayGo Travel, (585) 623-3382, randy@fundaygotravel.com (Dale)

• Ezra Schultz - Interlace, (585) 519-5580, eschultz@interlaceintegrations.com (Regina)

• Jon Spacher - NY Life, (585) 737-9094, jspacher@ft.newyorklife.com (Rick)

• Guests: Ivana Gabriele - Elevate Marketing Solutions, (585) 730-0376, elevatemarketingforyou@gmail.com (Lisa)

Marketing Minute: Kurt Engebrecht

Kurt shared a hand-out from a ReMax conference which continued our last marketing minute (Shaun, AI) about getting great results, with a help from tech…

Attendance

• In Attendance: Dale, Shantae, Lisa, Tom, Shaun, Regina, Sara, Kevin, Robert, Rick, Darryl, Kurt, Hugh, Rich, Chris

• Absent: Paul

• Subs: Sherry Sabo - LRS IIImages, (585) 288-1159, louis@lrsiiimages.com (Lou)

• Guests: None

Marketing Minute: Shaun Fowler

Shaun’s marketing message today: Use AI! It took him a while to get into it but, once he did, he’s found many benefits:

Attendance

• In Attendance: Paul, Dale, Tom, Sara, Rick, Hugh, Kurt, Darryl, Robert, Kevin, Shaun, Rich, Lisa, Chris

• Absent: None

• Subs:

  • Riley Miles - Primerica, rileymiles@primerica.com, (315) 876-0151 (Lou)

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Shantae)

  • Ezra Schultz - Interlace Integrations, eschultz@interlaceintegrations.com, (585) 519-5580 (Regina)

• Guests: None

Marketing Minute: Tom Breslawski

Tom talked about consistency and how we all know it pays off in everything we do. Yet there’s another form of it: being consistent in saying thank you to our referral partners.

Attendance

• In Attendance: Rick, Dale, Lou, Shantae, Darryl, Shaun, Paul, Rich, Kevin, Sammi Jo, Kurt, Hugh, Tom, Chris, Lisa, Sara

• Absent: None!

• Subs:

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Regina Howland)

  • Brad Barry - Fujimura Insurance, brad@fujimurains.com, (585) 537-0008 (Robert Fujimura)

• Guests: None

Marketing Minute: Darryl Powell

Darryl gave us a success story about good business practice. In 2005, they switched car insurance to Powell Insurance (!) and has been with them for years with various coverages. They asked to cancel one coverage and were informed when they did that the cost would go up because it was no longer a “package”. He understood but wasn’t happy.

Attendance

• In Attendance: Kurt, Dale, Darryl, Rich, Lou, Kevin, Lisa, Rick, Regina, Shantae, Sara, Chris

• Absent: Shaun, Paul

• Subs:

  • Jon Spacher - NY Life, jspacher@ft.newyorklife.com, (585) 737-9094 (Hugh)

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Tom)

  • Brad Barry - Fujimura Insurance, brad@fujimurains.com, (585) 537-0008 (Robert)

• Guests: None

Marketing Minute: Sara Cousins

Why Business Referrals Are Better Than Leads

Attendance

• In Attendance: Paul, Lisa, Robert, Darryl, Rick, Regina, Dale, Rich, Kurt, Shantae, Lou, Chris, Sammi Jo, Sara

• Absent: Kevin

• Subs:

  • Aden Bany Ata - Reliable Power Systems, service@rpsgenerators.com, (585) 530-0238 (Tom)

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151 (Shaun)

  • Jon Spacher - NY Life, jspacher@ft.newyorklife.com, (585) 737-9094 (Hugh)

• Guests:

  • Ezra Schultz - Interlace Integrations, eschultz@interlaceintegrations.com, (585) 519-5580

Marketing Minute: Regina Howland

What’s number 1 product you sell? Yourself!

Attendance

• In Attendance: Chris, Darryl, Hugh, Kevin, Kurt, Lisa, Louis, Paul, Regina, Rich, Rick, Robert, Shantae, Shaun

• Absent: Dale

• Subs:

  • Melanie Watson - Melanie Watson Design, melanie@melaniewatsondesign.com, (585) 469-0897 (Sara)

  • Alecia Peterson - Drummergirl Marketing, info@drummergirlmarketing.com, (585)502-8625 (Tom)

• Guests:

  • Jason Patti - LSI Solutions, jpatti@lsisolutions.com, (585) 315-0394

  • Joseph Gattellaro - Senior Management, jdgattellaro@gmail.com, (585) 770-4319

Marketing Minute: Shaun Fowler

Shaun addressed Selling Situations which - in the writer’s opinion - is a much more delicate way of saying sales objections! When handling those (such as cost or DIY alternatives) he suggests:

Attendance

• In attendance: Kurt, Tom, Regina, Sara, Shantae, Lisa, Dale, Shaun, Rich, Sammi Jo, Rick, Chris, Hugh, Lou, Darryl, Kevin,

• Absent: None 🎉

  • Subs: Brad Barry - Fujimura Insurance, brad@fujimurains.com, (585) 537-0008 (Robert)

  • Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899 (Paul)

• Guests: 16 🤯👏

  • Melaney Torrey - SunMed CBD, getsunmedrochester@gmail.com, (540) 645-3957

  • Molly Rule - Audacy Radio, molly.rule@audacy.com, (585) 520-5115

  • Candy/Jay Parrish - Jay's Integrity Auto, jaysintegrityauto@gmail.com, (585) 271-3270

  • Candy Parrish - Ryan's Roc'n Deals, ryansrocdealsllc@gmail.com, (585) 286-9853

  • Bianca Cruz-Lopez - Roc City Ice Cream, biancacruzlopez1@icloud.com, (585) 576-8844

  • Amy Arborgast - Spark Speak, amy@sparkspeakroc.com, (724) 355-3878

  • Rachael Johnson - RJ Creative, rachael@rj-creative.com, (585) 208-0507

  • Jason Patti - LSI Solutions, jpatti@lsisolutions.com, (585) 315-0394

  • David Triassi - Profection Construction, profection2000@yahoo.com, (585) 334-3666

  • Cassie O’Connor - C.U.R.E., cocon9@brockport.edu, (585) 415-5587

  • David Brown - Golisano Childrens Hospital, david.brown@rochester.edu, (585) 329-6886

  • Mike D’Angelo - RPS Generators, service@rpsgenerators.com, (585) 530-0238

  • Jared Cali - Sunrise Solar, jcali@sunrisesolar-ny.com, (585) 802-3329

  • Matthew Howland - Howland Home Services, matt@howlandhomeservices.com, (585) 204-7290

  • Alecia Peterson - Drummergirl Marketing, info@drummergirlmarketing.com, (585) 502-8625

  • Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151

  • Sam Engebrecht - Remax+, samengebrecht@gmail.com, (585) 402-2863

Marketing Minute: Dale Sparks

Dale’s Marketing Minute was perfect for Visitors Day: Networking Like a Pro: Benefits of Face-to-Face Networking

Attendance

• In attendance: Kurt, Dale, Lou, Shantae, Rich, Shaun, Darryl, Rick, Lisa, Regina, Robert, Paul, Kevin, Chris, Hugh, Sara

• Absent: None 🎉

  • Subs: Morgan Michel, Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Tom)

• Guests: None

Marketing Minute: Sammi Jo (Read by Lisa)

The importance of Online Business Reviews

Attendance

• In attendance: Chris, Dale, Darryl, Hugh, Kevin, Kurt, Lisa, Louis, Paul, Regina, Rich, Rick, Robert, Sammi Jo, Shantae, Tom

• Absent: Sara, Shaun

• Subs: None

• Guests: None

Marketing Minute: Louis Sabo

Attendance

• In attendance: Chris, Dale, Darryl, Hugh, Kevin, Kurt, Lisa, Louis, Paul, Regina, Rich, Rick, Robert, Shantae, Tom

• Absent: Shaun

• Subs: Jon Spacher, New York Life (Sara)

• Guests: None

Marketing Minute: Chris Moulton

Chris talked about the importance of knowing your competitor (specific companies & people within them), so as to improve your marketing message.

Attendance

• In attendance: Kurt, Dale, Shantae, Lou, Rick, Lisa, Tom, Sara, Regina, Darryl, Rich, Hugh, Kevin, Shaun, Paul, Chris

• Absent: Sammi Jo

• Subs: Brad Barry, Fujimura Insurance Agency (Robert)

• Guests: None

Marketing Minute: Shantae Russell

Shantae shared ‘Marketing & Advertising Your Business the Old-School Way’. Here’s a quick list but you can read more details from his shared file.