Attendance

• In attendance: Tom Breslawski, Rich Cavallaro, Kurt Engebrecht, Shaun Fowler, Robert Fujimura, Rick Hall, Lisa Kretzer, Kevin LoCicero, Hugh Miller, Chris Moulton, Darryl Powell, Shantae Russell, Lou Sabo, Dale Sparks, Paul Tracy

• Absent: None! 🎉🎉🎉

• Subs:

  • Alecia Peterson, Drummergirl Marketing, Alecia@DrummerGirlMarketing.com, (585) 502-8625 (Rich Cavallero)

  • Mike D’Angelo – Reliable Power Systems, service@rpsgenerators.com, ‭(585) 530-0238‬ (Sara Cousins)

• Guests:

  • Jared Cali – Cali Electric JCali@SunriseSolar.ny.com, (585) 218-0631

  • Regina Howland – Beyond Sessions, Regina@BeyondSessionsCounselingServices.com, (585) 210-9760

  • Olivia Breslawski – Girl Scouts of America – no information provided 😉

Marketing Minute: Sara Cousins

Sara shared an excerpt from HubSpot’s article 9 Business Challenges Every Small Business Struggles With (And Hot to Fix Them).

Attendance

• In attendance: Tom Breslawski, Dale Sparks, Shantae Russell, Darryl Powell, Rick Hall, Kurt Engebrecht, Lisa Kretzer, Sara Cousins, Chris Moulton, Shaun Fowler, Kevin LoCicero, Paul Tracy, Sammi Jo Uhrmacher, Hugh Miller, Robert Fujimura, Lou Sabo

• Absent: Rich Cavallaro

• Subs: None

• Guests:

  • Greg Kauffman – Kauffman Design Co., greg@kauffmandesignco.com, (585) 705-9739

  • John Gits – ShipSigma, jgits@shipsigma.com, (585) 629-0591

Marketing Minute: Darryl Powell

When Darryl’s father was young child, he’d be so excited the night before his birthday and Christmas that he’d get sick. However, his doctor knew this and had these dates on his calendar and would show up at the house those nights to help calm him down so he wouldn’t get sick.

Attendance

• In attendance: Tom Breslawski, Dale Sparks, Shantae Russell, Darryl Powell, Shaun Fowler, Kevin LoCicero, Rick Hall, Lou Sabo, Kurt Engebrecht, Lisa Kretzer, Hugh Miller, Sara Cousins, Chris Moulton

• Absent: Bill Mayback, Paul Tracy

• Subs: Hope Worthington (Meghan Kelly), Brad Barry (Robert Fujimura)

• Guests: Richard Cavallaro - Command Computing, (585) 794-6653, Rcavallaro@commandcomputing.net

Marketing Minute: Tom Breslawski

Tom shared that while on vacation recently, he received a question that inspectors hate to get: new property owners found something that wasn’t noted in his report and wondered if he might know what it was? He recognized immediately what probably happened and quickly replied that he did, what may have happened and provided a couple of suggestions. Though not completely at fault, Tom apologized and the owner accepted it; he owned up to it and she was appreciative.

Attendance

• In attendance: Rick Hall, Paul Tracy, Shaun Fowler, Darryl Powell, Shantae Russell, Lou Sabo, Lisa Kretaer, Meghan Kelly, Chris Moulton, Kevin LoCicero, Hugh Miller, Tom Breslawski, Kurt Engebrecht, Sara Cousins

• Absent: Dale Sparks, Bill Mayback

• Subs: Brad Barry (Robert Fujimura)

• Guests: Richard Cavallaro - Command Computing, (585) 794-6653, Rcavallaro@commandcomputing.net

Marketing Minute: Dale Sparks

Dale shared some time management tips for today’s marketing minute:

Attendance

• In attendance: Lou Sabo, Shaun Fowler, Shantae Russell, Kurt Engebrecht, Darryl Powell, Robert Fujimura, Lisa Kretzer, Sara Cousins, Sammi Jo Uhrmacher, Rick Hall, Bill Mayback, Dale Sparks, Chris Moulton, Hugh Miller, Paul Tracy

• Absent: Meghan Cachionne

• Subs: Morgan Michel - Transform Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Tom Breslawski)

• Guests: Kathryn Herzog - Dejoy & Co, kathryn.herzog@teamdejoy.com

• Riley Miles - Primerica, rileymyles@primerica.com, (315) 876-0151

• Krista Hudson - Hudson Life Coaching, krista@hudsonlifecoaching.com, (585) 851-8212

Marketing Minute: Shantae Russell

In business, achieving success requires a balanced approach that addresses the present, anticipates the future, and learns from the past. Having “two feet on today” means staying focused on current tasks, ensuring that day-to-day operations run smoothly and customers’ needs are met. With “one hand on tomorrow,” businesses can identify trends and prepare for opportunities, allowing them to stay ahead in a competitive market. Meanwhile, “one hand on yesterday” reminds business owners to reflect on previous experiences, learning from both successes and challenges to make more informed decisions. This approach creates a comprehensive perspective that combines immediate action with strategic planning and historical insight, empowering businesses to adapt to change, foster growth, and build resilience. By maintaining this balance, a business can remain agile, proactive, and capable of achieving long-term success.

Attendance

• In attendance: Lou Sabo, Shantae Russell, Kurt Engebrecht, Darryl Powell, Robert Fujimura, Lisa Kretzer, Tom Breslawski, Sara Cousins, Rick Hall, Bill Mayback, Dale Sparks, Chris Moulton, Hugh Miller, Paul Tracy

• Absent: Shaun Fowler

• Subs: Karen Giancursio - Lifetime Assistance (Meghan Cacchione)

• Guests: Kevin LoCicero - Lyons National Bank, KLoCicero@BankwithLNB.com, (315) 986-9681

Marketing Minute: Chris Moulton

If you want turbo charge networking/marketing, do more networking – there are so many free to low cost events around town. And you’re able to talk about your business with other biz professionals.

Attendance

• In attendance: Meghan, Dale, Lou, Darryl, Shaun, Rick, Kurt, Paul, Hugh, Tom, Sara, Shantae, Chris, Bill

• Absent: Robert, Lisa

• Subs: None

• Guests: None

Marketing Minute: Sara

Persistence! A key ingredient for marketing: you have to be like a dog with a bone. And who loves dogs? Lisa! Her persistence in marketing not only her business, but NRG as well, has kept both front of mind especially over the last several months. Just look at NRG’s growth since the beginning of the year - a big part is due to her persistence in marketing this group. If each of us would spend just an ounce of Lisa’s persistence, we’ll all be successful.

Attendance

• In attendance: Lou Sabo, Dale Sparks, Kurt Engebrecht, Paul Tracy, Sara Cousins, Meghan Cacchione, Darryl Powell, Hugh Miller, Bill Mayback, Shaun Fowler, Rick Hall, Tom Brezlawski, Chris Moulton, Shantae Russell, Sammi Jo Uhrmacher, Robert Fujimura

• Absent: None

• Subs: Alecia Peterson, Drummergirl Marketing, alecia@drummergirlmarketing.com, (585) 502-8625 (Lisa Kretzer)

• Visitors Day Guests:

  • Sarah Demaray, CleverEd Solutions, sarah@cleveredsolutions.com, (850) 570-7257

  • Krista Hudson, Hudson Life Coaching, krista@hudsonlifecoaching, (585) 851-8212

  • Karen Giancursio, Lifetime Assistance, karen.giancursio@lifetimeassistance.com, (585) 426-4120 ×3407

  • Kevin LoCicero, Lyons National Bank, klocicero@bankwithlnb.com, (585) 500-9507

  • Kathryn Herzog, Dejoy & Co., kathryn.herzog@teamdejoy.com

  • Matt Howland, Howland Home Services, matt@howlandhomeservices.com, (585) 204-7290

  • Jason Sclar, Rolling Suds, jason.sclar@rollingsuds.com, (585) 895-2444

  • Kaitlyn Vittozzi, Penfield Yoga Therapy, kaitlyn@tozziyoga.com, (585) 200-7209

  • Justin Shaffer, Eleglint LLC, shaffer.justin777@gmail.com, (585) 953-6387

  • Merle Blanchette, Lovebiome, meblanchette@gmail.com, (917) 340-0456

  • Hope Worthington, Colors of Rochester, quotes@colorsofrochester.com, (585) 705-0899

  • Morgan Michel, Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958

  • Austin Spite, Human Interest, austin.spite@humaninterest.com, (585) 727-9684

  • Riley Myles, Primerica, rileymyles@primerica.com, (315) 876-0151

Marketing Minute: Bill Mayback

Bill shared how everyone can market their business better:

Attendance

• In attendance: Lou Sabo, Dale Sparks, Chris Moulton, Darryl Powell, Bill Mayback, Rick Hall, Shaun Fowler, Hugh Miller, Shantae Russell, Tom Breslawski, Sara Cousins

• Absent: Meghan Cacchione, Kurt Engebrecht, Paul Tracy,

• Subs:

  • Teresa Delibert - Delibert Employment Systems: teresa@delibertemployment.com, (585) 546-2835 (Lisa Kretzer)

  • Bradford Barry - ByPayment: bbarry1040@gmail.com, (585) 537-0008 (Robert Fujimura)

• Guests: None

Marketing Minute: Shantae Russell

How to pivot? At a pivot point regarding vehicle, has had a small van that holds a lot of equipment but it’s time to replace it soon. He’s considering either a large SUV to hold what they need (smaller than the van, less cost, but lower visibility) or a larger van to hold more (more gas but able to transport more equipment and has more visibility with vehicle wrap).

Attendance

• In attendance: Robert Fujimura, Shaun Fowler, Lou Sabo, Darryl Powell, Rick Hall, Tom Breslawski, Hugh Miller, Sara Cousins, Dale Sparks, Sammi Jo Uhrmacher, Chris Moulton

• Absent: Meghan Cacchione, Bill Mayback, Paul Tracy

• Subs:

  • Bruce Chapman - J.D. Chapman Agency, bruce@jdchapmaninc.com, (315) 986-4062 (Shantae Russell)

  • Herman Parsons - See HR & Recruiting, herman@goseehr.com, (585) 532-7644 (Lisa Kretzer)

  • Morgan Michel - Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Kurt Engebrecht)

• Guests: None

Marketing Minute: Darryl filled in for Kurt

Remember Marlboro Man? Geico Cave Man? Salvatores.com owner? Darryl’s Intrigued by owners and leaders of businesses in a self-deprecating way. IE, William Mattar: goofy, affable, approachable.

Attendance

• In attendance: Robert Fujimura, Shaun Fowler, Lou Sabo, Darryl Powell, Rick Hall, Tom Breslawski, Hugh Miller, Sara Cousins, Dale Sparks, Sammi Jo Uhrmacher, Chris Moulton

• Absent: Meghan Cacchione, Bill Mayback, Paul Tracy

• Subs:

  • Bruce Chapman (Shantae Russell)

  • Herman Parsons - See HR & Recruiting, herman@goseehr.com, (585) 532-7644 (Lisa Kretzer)

  • Morgan Michel - Transformed Custom Woodworks, transformedcustomwoodworks@gmail.com, (607) 228-7958 (Kurt Engebrecht)

• Guests: None

Marketing Minute: Darryl filled in for Kurt

Remember Marlboro Man? Geico Cave Man? Salvatores.com owner? Darryl’s Intrigued by owners and leaders of businesses in a self-deprecating way. IE, William Mattar: goofy, affable, approachable.

Attendance

• In attendance: Lou Sabo, Dale Sparks, Shantae Russell, Darryl Powell, Robert Fujimura, Rick Hall, Hugh Miller, Kurt Engebrecht, Tom Breslawski, Shaun Fowler, Meghan Cacchione, Sara Cousins, Chris Moulton, Paul Tracy

• Absent: Bill Mayback

• Sub: Hope Worthington (Lisa Kretzer)

• Guests: None

Marketing Minute: Sara

In an online networking group I belong to, where there’s a Question of the Week as the topic, a recent question was: What are some excellent ice breakers to start a conversation at a networking event? I used the ‘What’s your pickle?’ as mine and had to explain - they loved it. Here are some from other members: