Attendance

• In Attendance: Chris, Dale, Darryl, Hugh, Kevin, Kurt, Louis, Paul, Regina, Rich, Rick, Robert, Shantae

• Absent: goose-egg!

• Subs:

• Melaney Torrey - SunMed, Rochester, getsunmedrochester@gmail.com, (540) 645-3957 (Lisa)

• Hope Worthington - Colors of Rochester, quotes@colorsofrochester.com, (585) 705-8099 (Sara)

• Alecia Peterson - Drummergirl Marketing, alecia@drummergirlmarketing.com, (585) 502-8625 (Tom)

• Guests: None

Marketing Minute: Sara via Hope

1. Social media posting - The marketing bread and butter for many small businesses because it offers endless possibilities to create a direct connection with your target audience.

2. Content marketing - Giving valuable, relevant, and consistent info that educated, entertains or solves problems for your prospects

3. SEO optimization tactics - Baked-in code within your website to make your business show up when prospects search for your industry/offering.

4. Innovative advertising approaches - Advertising is still crucial, but the how/where has shifted in today’s digital world.

5. Community engagement and partnerships - Who doesn’t feel good about a local business getting involved in community events?

6. Data-driven decision making - Using what you learn from tech analytics to understand customer behavior and make fact based decisions on future marketing ($ and time).

7. Email marketing - Done right… Email marketing connects directly with your audience, building relationships and driving action. 

8. In-person marketing tactics - Networking in-person is essential!  It is your chance to deliver memorable messages.

Presenter: Regina Howland

Regina Sorry for the butcher job - Due to my absence, I am piecing this together from your PowerPoint.

Beginning with her origin story of folks complaint that they didn’t know “why they were here!?” she guides them to what they want and what their vision for doing that may be.

She discussed the tools we all have/need to have: Self-awareness, Emotion regulation, Conflict resolution skills, Assertiveness and Active listening abilities.

The presentation ended with her vision for Beyond Sessions which starts with Counseling sessions but includes classes, podcasts, books, speaking and retreats.

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NRG NEWS / GENERAL INFO

» Visitors Day is October 7 «
Confirm with your visitors 🤝

Comment and/or Repost the LinkedIn post

Ditto the Facebook post

Available Online:

View our shared online spreadsheet that lists

• Member information

• Subs and their contact details

• Visitors, their contact details and who invited them

• Web leads lists people who’ve reached out via our web Contact Us form

• Officers and Committees

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UPCOMING MEETING SCHEDULE / ONLINE CALENDAR

October 7 - Visitors Day!
Marketing Minute: Regina Howland
Presenter: Various Members

October 14
Marketing Minute: TBD
Presenter: Darryl Powell

October 21
Marketing Minute: Darryl Powell
Presenter: Tom Breslawski

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WE'RE SOCIAL!

Follow and engage with us; like, comment and share our posts to generate more visibility to our group:
LinkedIn / Facebook

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Hey, wow, did you read all the way to the end? That’s awesome! And you never know what you might find down here, so keep checking back:

⚾ October is World Series month - Best of the best. But that wasn’t the case when the Phillies and Cubs played in 1922 and combined for 49 runs! Only 28 were ‘earned’. 21 walks & 9 errors. 👎