Blog
Buttondown's engineers, writers, and biggest fans write about the whole thing: engineering challenges, useful tips and tricks, new features, and more.
- Justin DukeFebruary 16, 2026Full HTML control over your email design is now available to all Professional plan users.
- Justin DukeFebruary 14, 2026No more choosing between "pause" and "cancel" — there's just one option now.
- Justin DukeFebruary 10, 2026Swedish localization
- Justin DukeFebruary 3, 2026Add context to subscriber-editable tags with a new API field.
- Justin DukeJanuary 31, 2026A machine-readable spec for the data powering your archive pages.
- Justin DukeJanuary 30, 2026Subscribers can now respond to surveys from the web archive, not just email.
- Justin DukeJanuary 25, 2026Flip a toggle and subscribers can add or remove tags themselves in the portal.
- Justin DukeJanuary 24, 2026Make sure subscribers still match your filters before an automation runs.
- Justin DukeJanuary 24, 2026Create as many API keys as you need, each with its own permissions.
- Steph MonetteJanuary 23, 2026We've removed the Design settings page in favor of separate settings for Archives and Emails.
- MaryJanuary 23, 2026Reusable content blocks you can insert into any email.
- Justin DukeJanuary 21, 2026Star pages to keep them one click away in your sidebar.
- Justin DukeJanuary 20, 2026Change fonts, colors, and more without touching CSS.
- Justin DukeJanuary 18, 2026Filter your inbox to show unread items or conversations needing a response.
- Justin DukeJanuary 17, 2026Track your Mastodon follower count over time
- Justin DukeJanuary 10, 2026Introducing Arbus and Lovelace, two new ways to style your newsletter's web presence.
- MaryJanuary 9, 2026A simpler format for custom buttons that works everywhere.
- Justin DukeJanuary 8, 2026Two new privacy-friendly analytics integrations for your archives.
- Justin DukeJanuary 4, 2026You can now unban subscribers directly from the UI.
- Justin DukeJanuary 2, 2026Add a prominent message at the top of your archive pages.
- Justin DukeDecember 21, 2025A tiny tool for checking if an email domain is disposable.
- StephDecember 20, 2025Russian localization
- MaryDecember 18, 2025New English locale variants for UK, Australia, and Canada.
- Justin DukeDecember 14, 2025Track your Bluesky follower count over time
- Justin DukeDecember 12, 2025You can now reply directly to subscriber conversations from your inbox.
MaryDecember 5, 2025Never accidentally send an email with placeholder text again.- MaryDecember 5, 2025Surveys can now randomize answer order to avoid position bias in responses.
- Matias Artopoulos KozakDecember 1, 2025Scroll sync in the editor and preview
- MaryNovember 28, 2025Improved filters across the app
- Matias Artopoulos KozakNovember 25, 2025A stricter CSP to make your subscribers' experience safer.
Justin DukeNovember 24, 2025Sniperl.ink is now open source- Justin DukeNovember 22, 2025RSS reader subscriptions now skip double opt-in for a smoother signup experience.
- Justin DukeNovember 19, 2025Gift subscriptions directly from your subscribe page
- MaryNovember 18, 2025View, search, and restore previous versions of your newsletter templates.
- Justin DukeNovember 17, 2025Preview emails as specific subscribers
- MaryNovember 12, 2025A unified inbox for comments, conversations, mentions, and webmentions.
- Ben BorgersNovember 7, 2025Buttondown can manage your DNS records for you
- Justin DukeNovember 3, 2025Embed your favorite analytics on your homepage
- Justin DukeNovember 2, 2025Send by last open or last click date
- Justin DukeOctober 31, 2025Improvements to the paid subscriptions setup experience
- Justin DukeOctober 30, 2025You can change the color of your buttons
- Justin DukeOctober 28, 2025Verify webhook authenticity with HMAC signatures for outgoing webhooks.
- Justin DukeOctober 21, 2025Bulk add notes to your subscribers
- Justin DukeOctober 20, 2025Reorder columns in your dashboard by dragging and dropping
- Justin DukeOctober 15, 2025Subscribers can access the Portal through the main login
- Justin DukeOctober 10, 2025Fancy mode blocks to show content only in email or only on the web.
- Justin DukeOctober 6, 2025Your newsletter now has a QR code
- TanvirOctober 1, 2025Buttondown is now available in Czech.
- Justin DukeSeptember 27, 2025Add UTM params to subscribers via form
- Justin DukeSeptember 26, 2025A better heuristic for undeliverable subscribers
- Justin DukeSeptember 22, 2025We're shifting to customizable checkout flows
- Justin DukeSeptember 20, 2025Send emails based on subscriber lifecycle dates
- Justin DukeSeptember 19, 2025Track when paid subscribers churn
- Justin DukeSeptember 18, 2025Customize the email sent when a gift subscription ends with your own messaging.
- Justin DukeSeptember 17, 2025Better control over the firewall
- Justin DukeSeptember 16, 2025Hosted subscribe forms now show CAPTCHAs for suspicious subscription attempts.
- Justin DukeSeptember 8, 2025Add notes to (almost) everything
- Justin DukeSeptember 4, 2025New status and notifications when emails are blocked due to content auditing.
- Justin DukeAugust 25, 2025Dark mode support for the Buttondown interface, now in beta.
- Justin DukeAugust 22, 2025Better API debugging and clearer error messages
- Justin DukeAugust 21, 2025The firewall is smarter and stronger
- Justin DukeAugust 20, 2025Dashboard home screen showing todos, recommendations, and what needs attention.
- MaryAugust 15, 2025Streamlined editor layout with actions moved to top-right for distraction-free writing.
- Justin DukeJuly 28, 2025Consolidated problematic subscriber types into a single "undeliverable" status with clear reasons.
- Justin DukeJuly 20, 2025Set suggested amounts for pay-what-you-want subscription tiers.
- Justin DukeJuly 15, 2025That's right, even more filtering options
- Justin DukeJuly 13, 2025Filter subscribers by how they joined, including API, import, organic, manual, or Stripe.
- Justin DukeJuly 4, 2025Filter and manage subscribers based on their email domain.
- Steph MonetteJune 26, 2025Design settings split into separate pages for email and archive customization.
- Justin DukeJune 23, 2025Put newsletters on pause without billing while preserving all data.
- Justin DukeJune 21, 2025Skip old RSS items when setting up feeds
- Justin DukeJune 20, 2025Subscribers can now view and customize their referral link in the Portal.
- Justin DukeJune 15, 2025Subscribers can change their email address
- Justin DukeJune 9, 2025Pin your best emails to appear at the top of your archive page.
- MaryJune 5, 2025Improved confirmation dialogs and safety checks for bulk subscriber actions.
- Justin DukeJune 3, 2025Route all outbound emails to your account for safe integration testing.
- Justin DukeJune 1, 2025Interactive playground to test and explore the Buttondown editor features.
- Justin DukeMay 28, 2025Command-line tool for bidirectional syncing of emails, automations, and images.
- Justin DukeMay 27, 2025Tracking clicks in archives, too
- Justin DukeMay 26, 2025Export dialog now supports column filtering, JSON format, and preview options.
- Justin DukeMay 23, 2025Privacy-first analytics integration for tracking newsletter web traffic without cookies.
- MaryMay 22, 2025Cleaner dialog for sending draft copies of emails to selected recipients.
- Justin DukeMay 14, 2025New charts for tracking permanent failure rates and spam complaint rates.
- Justin DukeMay 9, 2025Share your newsletters on Are.na
- Justin DukeMay 1, 2025Buttondown now supports eight languages including French, German, Spanish, and more.
- Justin DukeApril 21, 2025New spam blocking controls with adjustable thresholds and manual review options.
- Justin DukeApril 18, 2025Quickly spot suspicious domains or IPs
- Justin DukeApril 17, 2025Easily filter a subscriber's activity
- Justin DukeApril 15, 2025Schedule automatic data exports using time-based automation triggers.
- Justin DukeApril 14, 2025Better tracking with expanded UTM filtering
- Justin DukeMarch 31, 2025Our tracking infrastructure is now our own
- Justin DukeMarch 25, 2025Better handling for undeliverable subscribers
- Matias Artopoulos KozakMarch 11, 2025Open and click rates in Subscribers view
- Matias Artopoulos KozakMarch 10, 2025Share your emails on Tumblr automatically
- Justin DukeMarch 7, 2025Create subscribers in other newsletters via automations
- Justin DukeMarch 1, 2025Add metadata to your RSS feeds
- Justin DukeFebruary 27, 2025Export images from your newsletter
- MaryFebruary 25, 2025New alignment options for custom buttons
- Matias Artopoulos KozakFebruary 19, 2025New Zapier integration with easier login flow and new subscriber management actions.
- Justin DukeFebruary 17, 2025New analytic pageviews by referrer
- Justin DukeFebruary 14, 2025A visual refresh of the subscriber detail view with streamlined activity feed.
- Justin DukeFebruary 13, 2025Set your own PayPal or Venmo username for affiliate payouts instead of waiting for us to ask.
- Justin DukeFebruary 9, 2025Two small, esoteric API features
- Justin DukeFebruary 6, 2025Legacy teasers are replaced by the more flexible paywall component for gating premium content.
- Steph MonetteJanuary 31, 2025Link related emails from the editor
- Justin DukeJanuary 15, 2025Template variables in headers and footers
- Justin DukeJanuary 13, 2025View monthly recurring revenue alongside your other analytics within Buttondown.
- Justin DukeJanuary 11, 2025Naked mode for transactional emails
- Justin DukeJanuary 5, 2025Comments in the classic theme
- Justin DukeDecember 26, 2024New webhook types notify you when exports are created, completed, or failed.
- Justin DukeDecember 17, 2024Carve out free- and paid-only blocks in your emails
- MaryDecember 10, 2024Embed Bluesky profiles in your Buttondown emails
- MaryDecember 5, 2024Embed Bluesky posts in your Buttondown emails
- Justin DukeNovember 26, 2024Pause your Buttondown subscription to take a break without being billed.
- Matias Artopoulos KozakNovember 21, 2024Easily set up Discord webhooks to get notified about newsletter events in your server.
- Justin DukeNovember 18, 2024Filtering subscribers by survey responses
- Justin DukeNovember 8, 2024Export only filtered lists of subscribers or emails instead of everything at once.
- Justin DukeNovember 6, 2024Embed Umami privacy-focused analytics on your newsletter with just a website ID.
- Justin DukeNovember 4, 2024Paid subscribers can now be charged per premium email sent instead of monthly or yearly.
- Matias Artopoulos KozakOctober 29, 2024Multiple event types for webhooks
- Matias Artopoulos KozakOctober 24, 2024Idempotency keys in the API
- Justin DukeOctober 22, 2024Fancy editor now autocompletes internal links to other emails you've written.
- Justin DukeOctober 17, 2024Create custom CTA buttons in Fancy Mode to link subscribers to Discord, products, or any URL.
- Justin DukeOctober 15, 2024A brand new Framer component
- Matias Artopoulos KozakSeptember 23, 2024New permission for sending emails
- Matias Artopoulos KozakSeptember 17, 2024New Zapier triggers for tag changes, plus actions to find, update subscribers, and create tags.
- Justin DukeSeptember 1, 2024Automatically cross-post your newsletter to Bluesky directly from Buttondown.
- Justin DukeAugust 28, 2024Send your emails to custom audiences
- Justin DukeAugust 26, 2024A brand new demo site
- Justin DukeAugust 22, 2024New Zapier triggers for paid subscription upgrades and churns to automate subscriber perks.
- Justin DukeAugust 19, 2024A home for all of your subscriptions
- Justin DukeAugust 14, 2024Filter and browse subscribers by import
- Justin DukeAugust 12, 2024Automatically cross-post your newsletter to Twitter directly from Buttondown.
- Justin DukeAugust 9, 2024A newer, more intuitive publishing flow
- Justin DukeAugust 7, 2024New Zapier triggers for subscription confirmations and survey responses, plus auto-activation for subscribers.
- Justin DukeAugust 5, 2024A new power-user mode lets you write raw HTML and CSS, bypassing the default Buttondown template.
- Justin DukeJuly 31, 2024API versioning has been introduced to handle breaking changes while keeping existing integrations safe.
- Justin DukeJuly 29, 2024A new home for sending drafts
- Justin DukeJuly 26, 2024Embed Apple and Simplecast podcasts in your emails
- Justin DukeJuly 15, 2024Find lovely images with Unsplash
- Justin DukeJuly 8, 2024More ways to customize your email dashboard
- Justin DukeJuly 1, 2024Subscribers can now search your archives by subject, body, or email metadata.
- Justin DukeJune 25, 2024Type a colon in Fancy mode to bring up an emoji picker with search functionality.
- Justin DukeJune 19, 2024Automatically cross-post your newsletter to LinkedIn directly from Buttondown.
- Justin DukeJune 18, 2024Subscribers can now change their own tags after subscribing through a self-service portal.
- Justin DukeJune 12, 2024Add rel='me' links to your profile for identity verification on platforms like Mastodon.
- Justin DukeJune 11, 2024LaTeX is now supported in the editor, preview, and emails with PNG, SVG, and HTML rendering.
- Justin DukeMay 29, 2024Editor improvements include drag-and-drop files, social embeds, pull quotes, poetry blocks, and syntax highlighting.
- Justin DukeMay 22, 2024Write footnotes without dropping down to Markdown
- Justin DukeMay 21, 2024Our Magic Email Address now supports images
- Justin DukeMay 19, 2024Support for the Meta Pixel ID
- Justin DukeMay 8, 2024Send webhooks to Slack without the hassle
- Ben BorgersMay 6, 2024The docs site has been rebuilt with cleaner guides, API recipes, and improved search.
- Justin DukeApril 29, 2024New template tag for randomizing content
- Justin DukeApril 20, 2024New automation action email yourself
- Justin DukeApril 17, 2024Search just keeps getting more powerful
- Justin DukeApril 15, 2024Track automation performance over time in the Analytics dashboard
- Justin DukeApril 13, 2024In-app previewing is way, way better
- Justin DukeApril 12, 2024Embed Transistor podcasts in your emails
- Justin DukeApril 11, 2024Analytics now show aggregated reasons why subscribers unsubscribed from your newsletter.
- Justin DukeApril 3, 2024New author tools let you sort and filter comments by subscriber, email, or date.
- Justin DukeMarch 21, 2024A new WYSIWYG editor with inline formatting tooltips, autocompletion, and features like webwalls and surveys.
- Justin DukeMarch 18, 2024An RSS feed just for comments
- Justin DukeMarch 15, 2024Daily reports for the information-obsessed
- Justin DukeMarch 14, 2024Settings pages have been reorganized from one big page into smaller, focused sections.
- Justin DukeMarch 12, 2024Sharing integrations with Bluesky and Mastodon
- Justin DukeMarch 6, 2024Rebuilt analytics with more data, flexible exports, and weekly or monthly email reports.
- Justin DukeFebruary 28, 2024Filter subscribers by their coupons
- Justin DukeFebruary 20, 2024You can now use subscriber IDs as template variables
- Justin DukeFebruary 19, 2024Select-based form inputs let subscribers choose options that automatically apply tags.
- Justin DukeFebruary 5, 2024Tags using key:value syntax are now automatically grouped in the UI for easier browsing.
- Justin DukeJanuary 29, 2024Optional, opt-in commenting on newsletter archive pages with moderation and API access.
- Justin DukeJanuary 22, 2024New automation action send latest premium email
- Justin DukeJanuary 19, 2024Newer, nicer, archives and landing pages
- Justin DukeDecember 17, 2023You can filter automations by confirmation date and engagement
- Justin DukeDecember 13, 2023You can now create subscribers through the API for free
- Justin DukeDecember 12, 2023You can now send out surveys within automations
- Justin DukeDecember 8, 2023You can now reply to tracked replies
- Justin DukeDecember 6, 2023Add labels to RSS feeds to easily identify multiple feeds in your newsletter.
- Justin DukeNovember 21, 2023Custom content for email vs. web
- Justin DukeNovember 20, 2023Sort and filter by last open/click date!
- Justin DukeNovember 14, 2023Attach custom messages and durations to gift subscriptions.
- Justin DukeNovember 2, 2023A new, prettier, email template
- Justin DukeNovember 1, 2023Send automations based on email addresses
- Justin DukeOctober 30, 2023Track email replies to enable automations, webhooks, and analytics around subscriber responses.
- Justin DukeOctober 6, 2023You can now add automatic alt text to your images
- Justin DukeSeptember 20, 2023Auto-post and share handles for Reddit, Hacker News, Bluesky, and Threads.
- Justin DukeSeptember 19, 2023Automation analytics is way better
- Justin DukeSeptember 18, 2023You can now sort your subscribers by metadata
- Justin DukeSeptember 16, 2023Buttondown now checks for overlarge images before sending
- Justin DukeSeptember 14, 2023You can now add and remove tags to your automation sequences
- Justin DukeSeptember 12, 2023You can now pause emails mid-flight to fix typos or add new content
- Justin DukeSeptember 11, 2023Search for everything (or at least tags and automations)!
- Justin DukeSeptember 8, 2023Gift/ungift premium subscriptions through automations!
- Justin DukeSeptember 5, 2023Add captions to your images!
- Justin DukeAugust 28, 2023Learn which emails are driving the most subscribers (and payments!)
- Justin DukeAugust 21, 2023You can now programmatically register webhooks with the API!
- Justin DukeAugust 14, 2023You can now view (and sort by) page views in the Emails page!
- Justin DukeAugust 9, 2023You can now view high-level statistics for your subscriber tags!
- Justin DukeJuly 20, 2023Discord webhooks are auto-detected and transformed!
- Justin DukeJuly 4, 2023Clean up your subscribers automatically!
- Justin DukeJune 27, 2023Learn how many folks subscribe to your newsletter via RSS!
- Justin DukeJune 20, 2023Get a weekly report on your incoming subscribers!
- Justin DukeJune 19, 2023More columns for subscriber and email views!
- Justin DukeJune 15, 2023Customize your subscriber and email list views!
- Ben BorgersJune 8, 2023Auto-generated share image templates based on your newsletter name and email subject.
- Justin DukeJune 6, 2023A handful of new automation niceties!
- Justin DukeMay 31, 2023Close out every email with a survey!
- Justin DukeMay 29, 2023You can now filter your subscribers by date!
- Justin DukeMay 24, 2023Trigger automations based on survey responses!
- Justin DukeMay 23, 2023Trigger automations on link clicks and add or remove tags automatically.
- Justin DukeMay 22, 2023New webhooks for email status changes and subscriber link clicks.
- Justin DukeMay 19, 2023Use subscriber emails as a PK!
- Justin DukeMay 16, 2023Supercharge your newsletter with automations!
- Justin DukeMay 10, 2023Subscribers are now automatically reminded to confirm their subscription!
- Justin DukeMay 9, 2023Send emails directly to churned subscribers.
- Justin DukeMay 6, 2023Create drafts and emails from your email
- Justin DukeMay 5, 2023Metadata in your subscriber lists!
- Justin DukeMay 1, 2023Let ChatGPT generate your newsletter...
- Justin DukeApril 25, 2023Web archives are much faster
- Justin DukeApril 24, 2023Get paid for referring users to Buttondown
- Justin DukeApril 21, 2023Less terrible search results page
- Justin DukeApril 20, 2023Embed Tiktok clips in your Buttondown emails
- Justin DukeApril 13, 2023A timeline to help you better understand your subscriber's journey.
- Justin DukeApril 5, 2023Embed Spotify tracks in your Buttondown emails
- Justin DukeApril 4, 2023RSS-to-email just got even more powerful.
- Justin DukeMarch 29, 2023Set an OG image for your subscribe page!
- Justin DukeMarch 28, 2023New and improved analytics page!
- Justin DukeMarch 24, 2023Track your web archive traffic using Google Tag Manager!
- Justin DukeMarch 23, 2023New subscriber types for churned, malformed, complained, and disposable email addresses.
- Justin DukeMarch 22, 2023Connect your Duda website to collect newsletter subscribers through contact forms.
- Justin DukeMarch 22, 2023Embed Soundcloud tracks in your Buttondown emails
- Justin DukeMarch 21, 2023A guide to integrating Linktree with your newsletter
- Justin DukeMarch 14, 2023New advanced plans + enterprise pricing!
- Justin DukeMarch 13, 2023A guide to integrating Framer with your newsletter!
- Justin DukeMarch 10, 2023Debug API requests in the new dedicated requests page
- Justin DukeMarch 4, 2023Collaborate with friends and colleagues!
- Justin DukeFebruary 28, 2023Poll your subscribers with quick in-email surveys!
- Justin DukeFebruary 17, 2023Better CSS inputs in the settings page.
- Justin DukeFebruary 16, 2023RSS feeds now check three times faster with manual refresh and feed status details.
- Justin DukeFebruary 7, 2023A more ergonomic editor toolbar
- Justin DukeJanuary 30, 2023Sift through the noise quickly with smart filters
- Justin DukeJanuary 27, 2023The emails page loads three times as fast!
- Justin DukeJanuary 23, 2023Automate your newsletter with RSS!
- Justin DukeJanuary 19, 2023Email analytics are much faster!
- Justin DukeJanuary 17, 2023Buttondown's Zapier integration has better error codes now!
- Justin DukeJanuary 16, 2023Buttondown makes sure your images are accessible and SEO-friendly
- Justin DukeJanuary 11, 2023A quick primer on when to use tags and when to use multiple newsletters
- Justin DukeJanuary 10, 2023It's now easier to choose the share image (or 'OG image') for an email!
- Justin DukeJanuary 9, 2023Improvements to the image editor
- Justin DukeDecember 7, 2022You can now execute bulk actions through the API!
- Justin DukeDecember 6, 2022Buttondown's OpenAPI spec is much better. And on GitHub.
- Justin DukeDecember 1, 2022Add a link to your Mastodon account alongside other social profiles.
- Justin DukeNovember 30, 2022Just launched, better filtering on /v1/subscribers.
- Justin DukeNovember 29, 2022Warnings for duplicate subscribers and option to auto-activate manually added subscribers.
- Justin DukeNovember 28, 2022Keyboard shortcuts for bulk actions and opt-out for premium subscriber notifications.
- Justin DukeNovember 14, 2022New API endpoint to retrieve aggregated analytics data for any email.
- Justin DukeNovember 7, 2022Select all items matching a filter for bulk actions, even across multiple pages.
- Justin DukeNovember 2, 2022Archive list pages now load twice as fast, plus removed the address field.
- Justin DukeOctober 31, 2022Change the canonical URL of your emails
- Justin DukeOctober 28, 2022You can now modify the slug and metadata of emails
- Justin DukeOctober 27, 2022A brand-new email writing interface for composing newsletters.
- Justin DukeOctober 19, 2022Filter your emails by their source
- Justin DukeOctober 18, 2022An official glossary to explain email industry acronyms and buzzwords.
- Justin DukeOctober 17, 2022Preview filter counts before applying, with combinatorial filtering support.
- Justin DukeOctober 12, 2022Added a public-facing changelog to share product updates.
- Justin DukeOctober 5, 2022Rebuilt the settings interface into a unified, more navigable page.
- Justin DukeSeptember 28, 2022Paid subscribers with overdue payments are now marked in the Subscribers page.
- Justin DukeSeptember 27, 2022Filter subscribers by UTM source
- Justin DukeSeptember 26, 2022More descriptive filenames for exports
- Justin DukeSeptember 14, 2022Sort your subscribers by tag
- Justin DukeSeptember 13, 2022Gift or ungift premium subscriptions through the API.
- Justin DukeSeptember 12, 2022Resubscribe subscribers who have accidentally unsubscribed
- Justin DukeSeptember 8, 2022Drill into the deliveries list to see who received each email.
- Justin DukeSeptember 5, 2022404 pages on hosted archives now include a call-to-action for visitors to subscribe.
- Justin DukeAugust 15, 2022Choose specific collections of data to export from Buttondown.
- Justin DukeJuly 14, 2022A new dedicated view to see all webhook events associated with your newsletter.
- Justin DukeJuly 8, 2022Attach files like CSVs or PDFs
- Justin DukeJuly 6, 2022Secure your account with MFA
- Justin DukeJune 3, 2022Send teasers of premium emails
- Justin DukeMarch 19, 2022Send old emails to new subscribers