Pricing

You’re probably looking at other email tools. Fair! And you’re wondering why those charge a lot more than us. Also fair! Maybe you think we’re not up to the demands that your business needs, or you think we’re not ready for “prime time.”

We’re cheaper than the competition for three reasons:

1. We don’t maintain overhead. We’re a fully remote, independent company.  No fixed offices to blow rent on. No big initiatives that have nothing to do with sending email. We invest what you spend back into our business.
2. We only charge for what you use. Many email providers charge for your unused subscribers or services that won’t be relevant to your work. We charge only for active subscribers, let you use features à la carte, and add features to larger lists for free, because we’re nice.
3. Most places overcharge. It’s a sad truth in email marketing that most places come to massively increase their prices down the road. We see no reason to do that. Email marketing works best when it’s a utility, getting out of your way most of the time while helping you do your best work.

In short, we don’t want to overcharge you, even if you’re a big enterprise company that’s used to being overcharged. We want to give you the best possible service, no matter your list size.

Are you registered as a 501(c)(3) non-profit (or your country's equivalent)? You can get a 50% discount on your plan. Send us an email with proof of registry and we'll get you set up.

All of these prices assume that you're sending at most one email a day to your entire subscriber base. If you're sending more than that, you'll need to contact us and we can talk about what usage-based pricing would look like for you.

We're a small team of engineers, writers, and designers who are passionate about making emails better, fully remote and have been since our founding in 2017. We're profitable, self-funded, and have no plans to change that.

We charge for active subscribers — you only pay for the people who are actively receiving your emails.

Ask them yourself!

Great! Send us an email at concierge@buttondown.com; we're happy to help.