ButtondownvsSailthru

Sailthru is an enterprise email marketing platform designed for large brands and e-commerce companies. It's built around sophisticated personalization engines, complex automation workflows, and deep data analytics that help massive organizations send highly targeted, revenue-driving emails at scale.

If you're a Fortune 500 company with a dedicated marketing team, a multi-million dollar e-commerce operation, or an organization that needs to send millions of personalized emails every month, Sailthru might be the right fit. It offers enterprise-grade features like predictive send-time optimization, advanced segmentation based on purchase behavior, and integrations with complex tech stacks.

But what if you're not running a massive e-commerce operation?

What if you're a writer, creator, or small business owner who just wants to write great emails and connect with your audience without navigating a complex enterprise platform? What if you don't need predictive analytics to determine the optimal time to send an email to maximize revenue—you just want to share your thoughts with people who care about what you have to say?

Then Sailthru is likely overkill for your needs—and overpriced, too.

Buttondown is built for people who write. Our platform focuses on the essentials: an intuitive editor that makes it easy to create beautiful emails, flexible automations that help you grow your audience without complexity, powerful analytics that show you what actually matters, and reliable deliverability that ensures your emails reach inboxes.

We offer RSS-to-email so you can automatically turn your blog posts into newsletters, surveys to engage with your subscribers, and tags and metadata for segmentation—all without the enterprise complexity or enterprise price tag.

At Buttondown, we believe that great newsletters come from great writing, not from complex marketing automation. Our platform gets out of your way so you can focus on what matters: connecting with your audience through thoughtful, well-crafted emails.

You deserve a platform that's built for you, not for a marketing department. You deserve transparent pricing that scales with your audience, not enterprise contracts that require sales calls. And you deserve personal support from real humans who care about your success, not a ticket system designed for massive organizations.

If you're ready to move from an enterprise platform to something simpler, more affordable, and more focused on what you actually need, migrating from Sailthru to Buttondown is straightforward. You can export your subscribers and start sending emails in minutes.

At Buttondown, we prosper when you prosper. We'll always put our maximum effort into making your newsletter succeed—because your success is our success.