In the world of nonprofits, digital communication is critical to donations, engagement, and advocacy of nonprofits’ goals. Newsletters provide distinct benefits for nonprofits. They are necessary for nonprofits because they:
- Are affordable
- Build a strong connection with donors and members
- Raise funds
- Boost engagement
- Streamline workflow
A big plus of newsletter marketing is that it is budget-friendly. With affordable pricing, Buttondown is a perfect match for those who are boot-strapped. And registered nonprofits can get 50% off their plan by emailing proof of registry to [email protected].
More than our affordability, many nonprofits gravitate towards Buttondown for our robust features. Such as our automations, analytics, archives, tags, and integrations tools, just to name a few. We're popular among nonprofits because they understand the results that come from cohesively utilizing these features. They allow for more streamlined workflows, effortless mailing list management, increased donations, boosted engagement, and member growth. Everything a thriving nonprofit needs to continue forward.
Nonprofits use their newsletters to share information on upcoming events, so members know exactly when, where, and what is happening. Buttondown makes this easy to accomplish with our attachments and integrations features. That's because flyers and documents can be painlessly added with a simple drag and drop. Other forms of dynamic content like videos, podcasts, and books, can be embedded easily as well.
More than getting the word out, nonprofits are community focused so of course their emails should include community-oriented tools. Buttondown has multiple community features, perfectly suited for nonprofits, like comments and replies. One of the top ways nonprofits keep their unsubscription rates low utilizing segmentation tools, like ours. Nonprofits value our forms and surveys tools. Organizations are able to connect with their members with ease—finding out what events they would like to attend, what times work best, and overall hearing members' feedback. All essential information to keep members happy, active, and supportive of the organizations' efforts, supplied from a single email. No third parties involved.
Of course, nonprofits rely on donations to continue their work. Buttondown is the ideal choice for nonprofits because our generous paid subscriptions feature. Not uniquely, our subscription feature has multiple options for organizations to choose the one that works best for them. Somewhat uniquely, we offer gifted subscriptions, great for members who would like to share newsletters with a friend. Very uniquely, Buttondown takes no cut of paid subscription revenue.
Why should a nonprofit organization choose Buttondown?
Because we made sure to craft our tools with nonprofits in mind. Our nonprofit customers appreciate us for more than our tools, they stick with us because we're there when needed. Buttondown is a small team real people who are there to help—no chat bots involved. We're also well liked because we get out of the way. Buttondown provides what is needed to write and run a newsletter with zero stress—that's it! That's what we're good at and we're sticking to it.
Buttondown is trusted by multiple nonprofit organizations, including:
- Refuge, UK’s largest domestic abuse organization for women and children
- Open Food Network, Online marketplace software for farmers, makers, food hubs, and farmer’s markets that remove barriers of entry into the marketplace found in commercial software
- Transformative Works, A nonprofit organization that preserves all kinds of works from fan culture. Their biggest & most notable project is Archive of Our Own, which allows people to host their fan fiction from all over the world.