No-nonsense email for everyone.

There really, really is none. Because of the way we’ve set things up on our end, it’s so easy for us to migrate your list that we offer that service to everyone. Read more here if you’re curious.

Most people tend to praise us for our simplicity & ease of use, which sound like platitudes until you start living them. As a laser-focused newsletter tool, we don’t add all sorts of features that you’re not going to use – and when we do build something new, we try hard to make sure it fits the rest of your workflow.

As for our features themselves, you can take a look at what we offer.

We also cost less than whatever you’re using.

We’re entirely funded by our customers – and we’re profitable!

We take no outside funding and aren’t looking to “exit,” which is tech industry parlance for selling the company, retiring, or filing an IPO. All we want to do is run a stable, durable business that serves you – like how you expect businesses to work.

We have a demo site that you can play with, if you want!

Our pricing used to be a lot simpler, because the product was simpler. We charged $25/month for smaller lists and $75/month for larger lists. The latter plan got you a few extra features.

Now our pricing is contingent on how many subscribers you have, like other email tools, and you pay a little more if you want any special features. We made this change because we want to bankroll ongoing improvements to the product – both on the front end (features) and back end (support, maintenance, etc).

We’re not forcing people to shift to any new pricing. If you want to add features in the future, they’re billed à la carte.

You can take a look at our public roadmap & bug issues.

When we started out, we attracted a lot of other bootstrappers, creators, makers, and software businesses. Now Buttondown has a far more diverse range of people & businesses, and you can read some of their stories.

That depends on your needs, so we invite you to reach out and begin a conversation.

Great! Send us an email at concierge@buttondown.com; we're happy to help.