Randomize survey answer order

Mary
Mary
December 5, 2025

You can now randomize the order of answers in your surveys! This helps avoid position bias—where subscribers tend to pick the first option more often than they should.

Just flip the toggle in your survey settings:

This is a live demo. You can view this page on our live demo site, too.

Each subscriber sees a different (but consistent) order, so if they open the same email twice they'll see the same shuffle. This is great for polls where you want fair results, or any time you're curious whether "Option A" is winning just because it's at the top.

The API supports this too via the new randomize_answers field.

Buttondown is the last email platform you’ll switch to.