Buttondown: Email for SaaS

Software businesses have pretty unique needs when it comes to email. They need to:

• Market to their prospective customers, with evergreen email sequences that convert
• Offer referral programs to existing customers, and signup incentives to new readers
• Update their customers on improvements & roadmaps
• Teach a growing audience everything that they know, so both customer & business can thrive

And while all of these are usually sent to your customers, some people may care acutely about one category and not at all about another.

Need to be hands-off with your marketing? Set automations & forget about it. Want to keep people apprised of what's new? Build relationships with your customers & readers at scale. And with our robust API & webhook support, you can integrate your marketing with the rest of your marketing stack in whatever way makes sense to you.

Most importantly for SaaS, Buttondown lets you tag & segment your list so they can receive only the emails they need – with the messaging that you want to send them.

Why use Buttondown instead of a transactional email provider?

Excellent question, thank you for asking.

Lots of software companies use dedicated email providers (called MTAs, or mail transport agents) as plumbing for their transactional emails, ranging from signup to onboarding to churn prevention. Buttondown lets you do all of this (through our API & automations) while also enabling you to run a marketing newsletter – for a highly competitive price relative to the big players.

In short, you get all of the power of a typical MTA on the back end, and your business's newsletter on the front end.

Everybody knows that they need to build a mailing list for their software business. We make it as easy & painless as humanly possible. We do one thing well, and we're proud to do it for you.