Emailwall and Webwall components

October 10, 2025

We've added two new dynamic blocks to Fancy mode that give you even more control over how your content appears in different contexts.

Webwall

demo.buttondown.com/
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A webwall enables you to add content that will only be displayed on the web. Any content below the webwall will not be included in the email sent to email clients.

This is great for web-specific features like interactive elements, subscription forms, or content that enhances the reading experience online.

Both components work seamlessly with your existing content and give you the flexibility to tailor your message for different audiences and contexts.

You can learn more about these dynamic blocks and see examples in our Fancy mode documentation.

Emailwall

An emailwall, conversely, enables you to add content that will only be displayed in the email sent to subscribers. Any content below the emailwall will not be included in the web version of your email.

This is perfect for email-specific CTAs, subscriber-only announcements, or content that doesn't make sense in a web archive.

Wait, hasn't this been around for a while?

Kind of! In late 2023, we launched a way to do this via templating. But now you can do it in Fancy mode! (The older method still works too, of course.)

Buttondown is the last email platform you’ll switch to.