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Ask A Nerd: How does newsletter cadence affect deliverability?
January 23, 2026
We've published a new blog post: > The amount of time between emails can have a significant impact on how ESPs and subscribers view your writing. Read it here!
New API changes for Buttondown
January 23, 2026
Added a new subscriber_editable field to the Tag object. When set to true, subscribers can add or remove this tag from their own profile via the subscriber...
Star pages to keep them one click away in your sidebar.
January 21, 2026
You know how you always end up navigating to the same handful of pages? Maybe it's your subscribers list filtered by a specific tag, or your emails sorted by...
Starred views
January 21, 2026
We've published a new blog post: > Star pages to keep them one click away in your sidebar. Read it here!
More ways to customize your archives
January 20, 2026
We've published a new blog post: > Change fonts, colors, and more without touching CSS. Read it here!
Change fonts, colors, and more without touching CSS.
January 20, 2026
Hot on the heels of our two new themes , we've expanded the ways you can customize your archive pages without writing any CSS. The big one: custom fonts ....
Filter your inbox to show unread items or conversations needing a response.
January 18, 2026
Your notification inbox just got more useful. You can now filter to show only what needs your attention. Click the filter button in the header to choose...
Inbox filtering
January 18, 2026
We've published a new blog post: > Filter your inbox to show unread items or conversations needing a response. Read it here!
Mastodon follower analytics
January 17, 2026
We've published a new blog post: > Track your Mastodon follower count over time Read it here!
Track your Mastodon follower count over time
January 17, 2026
Remember when we added Bluesky follower tracking last month and said Mastodon was coming soon? Well, here it is. You can now track your Mastodon follower...
Ask a Nerd: What are good open, click, and response rates for an email newsletter?
January 16, 2026
We've published a new blog post: > 30% open rates and 2% click rates are good. But numbers can lie. Read it here!
New API changes for Buttondown
January 16, 2026
Added a new endpoint /v1/subscribers/{id_or_email}/send-magic-link that sends a magic login link to a subscriber. This allows authors and integrations to...
How we migrated our database to PlanetScale
January 14, 2026
We've published a new blog post: > Swapping the rug everyone's dancing on Read it here!
RSS reader subscriptions now skip double opt-in for a smoother signup experience.
January 10, 2026
We are huge fans of RSS readers here at Buttondown. We've invested a lot in fostering and nurturing the RSS ecosystem as much as we can, even including...
Gift subscriptions directly from your subscribe page
January 10, 2026
Hey folks! We've got something exciting for those of you offering paid subscriptions : your subscribers can now purchase subscriptions as gifts for others...
Improved filters across the app
January 10, 2026
We've overhauled the filter interface across the app, most notably on the subscribers page . It should be cleaner, easier to navigate, and allows you to...
Sniperl.ink is now open source
January 10, 2026
Hey folks! We're excited to announce that Sniperl.ink is now open source. If you're not familiar, Sniperl.ink is our free tool that helps improve email...
A stricter CSP to make your subscribers' experience safer.
January 10, 2026
We've enabled a strict Content Security Policy on all newsletter archives to improve the security posture for all users. Our list of allowed scripts still...
Scroll sync in the editor and preview
January 10, 2026
We've added scroll sync in the editor and preview. You can enable this feature in the editor actions menu: This means that when you scroll in the editor, the...
Surveys can now randomize answer order to avoid position bias in responses.
January 10, 2026
You can now randomize the order of answers in your surveys ! This helps avoid position bias—where subscribers tend to pick the first option more often than...
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