Email for you.
Yes, you.

No credit card required. Only pay for what you use. Cancel anytime.
"Three years later, I'm still happy with the choice to shift to Buttondown."
Jeremy Singer Vine

Email platforms have been in a weird place lately. Platforms grow and stop supporting you. Or they’ll shut down, despite the fact that you need your email to work like it’s a utility that you can depend on. Or they’ll hike their fees, forcing you to go through a stressful migration. Or they’ll add dozens of features that you’ll never want to use. Or they’ll just turn flatly evil.

Email should theoretically be easy: write something, send it, repeat. And that’s how it usually is – until it’s not. Turns out email is only hard when other people make it hard.

We don’t. We won’t.

What if your email provider actually wanted you to succeed, and wasn’t trying to slowly bleed you dry? What if your email provider didn’t change to support a few rich customers? Or they just stuck around at all?

What if you felt good about sending your newsletter?

That’s where we come in.

“Buttondown has been an amazing experience for me. My newsletter with Buttondown has grown from a fairly small list to over 15,000 subscribers, and it hasn't broken a sweat yet."
Cassidy Williams

The last email platform you'll migrate to.

100%*
Customer rating
* Yes, really.
Focused on your success.
We prioritize our product roadmap from our customer feedback, not our own agenda. We use Buttondown for our own mailing lists. And we don’t take fees from your paid subscribers.
$curl -X POST /v1/subscribers
HTTP 201 Created
justin@buttondown.email
The power you need.
Our automations, personalizations, and editor help you send the right message to the right people. And if you want to try your hand at building your own tools, our API is feature-complete & beloved in the industry.
9621
Reads
55%
Opens
17%
Clicks
Committed to the long haul.
As a small, independent business, we want Buttondown to be our life’s work. We have plans in place for the really long term. No, longer than that. Longer.

And we're here to help.

Shopify
Stripe
API
RSS
Buttondown
BeamBeamBeamBeam
Powerful for businesses.
You need your email to work. Fortunately, Buttondown’s deliverability is among the highest in the industry, and our spam protection is best-in-class. Our robust personalization & automation  features allow your email to work for you. Our analytics show you what’s working and how.
Got a large team? Invite everybody & collaborate on larger initiatives – with no per-seat charge.
Want to extend Buttondown’s functionality? Our API will let you build anything you can dream of.
Buttondown
Discord
Webflow
LinkedIn
Mail
BeamBeamBeamBeam
Perfect for creators.
No matter if you’re just getting started with a side hobby or you have an audience of millions, Buttondown will meet your needs.
Connect your email to tools like Discord, Memberful, YouTube, and more. Skip login & post straight from your own email. Cross-post other platforms to your mailing list, allowing you to write once & publish everywhere. And if you ever need to leave for another platform, we get it – and we’ll make it easy for you.

We power single individuals and enterprise-grade businesses without compromising on either. That’s because email, at its core, should be simple. We put lots of effort into the most important parts of your email experience, because that’s what you tell us to do.

Busy? Let us handle it.

Groaning about the possibility of migrating your whole list? Afraid something will get lost or broken?

That’s why we offer one-click concierge migration for your whole list, no matter how large it may be. Just create your account for free, contact us, and we’ll get you migrated within one business day.

Your favorite person’s favorite email platform.

“Buttondown reduces the friction to communicate with end users. The tool doesn't get in the way."
Peter Giacomo Lombardo
No credit card required. Only pay for what you use. Cancel anytime.