ButtondownvsEmailOctopus

EmailOctopus is a complex, powerful tool, but it lacks some of the most important features that you need when you're building a newsletter.

Buttondown is a more light-weight tool that gives you the same ease of use as EmailOctopus, as well as support for features like:

1. Scheduled emails that can automatically send whenever you want
2. A rich, detailed API so you can programmatically interact with your emails and subscribers
3. Dynamic tagging and segmentation of your subscribers
4. Friendly 24/7 support