Link-in-bio tools let you create a simple landing page with multiple links—perfect for social media profiles where you only get one clickable URL. What started as a workaround for Instagram's single-link limitation has evolved into a whole category of creator tools, with features like analytics, email collection, and even built-in storefronts.
For newsletter authors, link-in-bio tools are useful for:
- creating a central hub for all your content (newsletter, website, social profiles)
- collecting email subscribers directly from your bio link
- promoting specific issues or lead magnets
- tracking which links your audience actually clicks
Which one should I use?
For a solid free tier: Beacons and Linktree both offer generous free plans. Beacons is particularly feature-rich at no cost.
For monetization: Stan is built for selling digital products and services. Beacons also has strong commerce features on their free tier.
For simplicity: Lnk.Bio and bio.link are straightforward and easy to set up. No bells and whistles, just links.
For customization: Carrd lets you build a full one-page site, not just a link list. More flexible, but more work to set up.
For established creators: Linktree Pro and Shorby offer advanced analytics and integrations for those who need them.
Tool details
Beacons packs a lot into their free tier: unlimited links, email collection, a media kit, and even a storefront for selling digital products. The interface is polished and creator-focused. Paid plans add custom domains and remove branding.
Buffer Start Page comes from the team behind the popular social media scheduling tool. If you're already using Buffer, Start Page integrates naturally. The free tier includes unlimited links and basic analytics. Clean, simple design without the clutter.
bio.link is about as simple as it gets. Free unlimited links with basic customization. No frills, but it works. Good if you just need something quick and don't care about analytics.
Campsite is built by Later (the social media scheduling tool). Clean design, good analytics, and tight integration with Later if you're already using it. Free tier is limited to 5 links.
Carrd isn't technically a link-in-bio tool—it's a one-page site builder. But many creators use it for exactly this purpose. More flexible than dedicated link-in-bio tools, with templates for all kinds of landing pages. One free site, paid plans for custom domains.
Koji focuses on interactive "apps" you can add to your link page—things like tip jars, quizzes, games, and shoppable galleries. More playful and interactive than most competitors.
Linktree is the original and still the most recognized name in this space. The free tier covers the basics, but you'll need Pro ($5/mo) for custom domains and detailed analytics. Wide integration ecosystem.
Lnk.Bio is a simple, no-nonsense alternative. Unlimited links on free, with scheduling and analytics on paid plans. Nothing fancy, but reliable and affordable.
Shorby is more marketing-focused, with features like retargeting pixels, UTM tracking, and messenger links. No free tier, but good for those running paid campaigns.
Stan is designed for creators who sell. Digital products, courses, bookings, and tip jars are all built in. The "creator store" approach is different from a simple link list.
Taplink is popular internationally with a robust free tier. Includes forms, payments, and even a mini-CRM. More features than most, though the interface can feel cluttered.
Do I need a link-in-bio tool for my newsletter?
Maybe! If you're active on Instagram, TikTok, or other platforms with limited bio links, a link-in-bio page is a convenient way to point people to your newsletter. Many of these tools also let you collect email signups directly, though Buttondown's embeddable forms work just as well and keep everything in one place.
If you're primarily promoting your newsletter through your website or other channels, you might not need one at all. A simple landing page on your own site works fine.
Gee, it sure is awfully nice of you to compile this resource and keep it up to date. What can I ever do to thank you?
Tell your friends about Buttondown, the best way to start and grow your newsletter.