You should add SSO

We added new log in options, and we can't recommend it enough.

Justin Duke
July 4, 2023
You should add SSO

After six years of not touching the registration page, I added "Login with Google" and "Login with Apple". (You can see exactly what that looks like here.)

Here are the results, after a week of testing:

  1. Registration rate is up 13%.
  2. 73% of new users register via Google/Apple.
  3. Conversion rate from free to paying appears unrelated between "folks who sign up with username + password" and "folks who sign up via Google/Apple".

The entire project took me around five hours, start to finish — I used django-allauth, as the prospect of relying on a third-party vendor for registration seems fairly terrifying.

Probably the single highest-ROI thing I've done this year (and I've done a lot of high-ROI work this year!) Couldn't recommend it enough.

Buttondown is the last email platform you’ll switch to.