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Learning about unsubscribed users

Losing readers can be sad, but it's also a learning opportunity.

Learning about unsubscribed users
Note
CloseThis blog post is from 2017. Contents (and screenshots) may be a bit of out date, but we've kept it up out of posterity.

I'll be honest. I hate learning about unsubscribed folks. It stresses me out.

But many of you do not feel that way, and want a way to keep track of folks who have unsubscribed from your newsletter. I've been meaning to surface this information for a while, and now Buttondown offers a unsubscribers page so you can learn more about folks who have moved on to greener pastures.

(Unsubscribers are prompted for the reason why they unsubscribed. If they fill it out, that information will be surfaced here as well!)

If you're especially masochistic, I've also added a setting sending you email notifications whenever someone unsubscribes. It is rife with sad gifs.

Hope you find this useful! Or, if you are terrified by the possibility of rejection, then just ignore it. Either one is completely rational to me.

Published on

November 6, 2017

Filed under

Written by

Justin Duke

Justin Duke is a software engineer, lover of words, and the creator of Buttondown.

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