Dear recipient 

Welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Lets take a dive into 3 of this weeks trends 🔍

Food
Are you budget-conscious after the holidays? You’re not the only one. Creators are sharing budget-friendly weeknight dinners 🍽️. The strong emphasis on affordability is visible as creators promote the following hooks for their food content: Meals under a fixed price, batch meal-prepping, and meals using economical pantry staples. Though economically responsible, creators don’t want to let go of versatility and nutritious meals. 🥗

So what are they making?
• Birria tacos 🌮
• Kurdish dolma 🍆
• Pinsa with Barilla pesto 🍕
• Salmon bowls 🍣
• Baked potatoes 🥔
• Sri Lankan or Thai-inspired dishes 🌶️

Beauty
Since it’s 2016 again…🦄 or wait, it’s not… but a 2016 makeup trend is making its round. Original beauty creators are putting eyebrows on fleek, cutting creases, baking under-eye cakes, and contouring new jawlines in videos showing their skills in a “you just had to be there” way😅.
Often, the content pieces are in “The Power of Makeup” format, popularized by NikkieTutorials in 2016, with creators in 2026 comparing 2016 makeup techniques to 2026. Or just a good old full face of makeup like feliciaaveklew does here:

Some creators highlight how we in 2016 had brow & Champagne Pop (highlighter) blindness, and in 2025–2026 have blush blindness. 🎨 After years of “Clean Girl Aesthetics”, is makeup about to pop with color, or is it just nostalgia getting the best of us? 🤔

Lifestyle
Semlor & Fastelavnsboller craze 🎉
Just as Halloween somehow has begun to mark the beginning of Christmas, January means the start of the Semlor & Fastelavnsbolle season — at least in DK & SE. No other baking goods have quite seemed to capture the Nordics' attention as these two fan favorites during the winter.

Other than taste tests what are creators doing with these pastries?
Where Fastelavnsboller innovate in flavour, Semlor seem to focus on new textures and sizes e.g. minisemlor as baktankermedbob does it, semmelkrustader like mackanskost, or what about Semmelsnittar like anoshaseyed shows here? 🧁
If you have a recipe hiding in your content plan, you can start posting it now - want a new angle? Switch it up for your community: how can you innovate on the flavour of Semlor and the texture of Fastelavnsboller👩‍🍳

We hope you enjoyed the read. See you next Tuesday

Team TRNDSET 🥳

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