Dear recipient 

New year, not a new us. We are still here to deliver insights.

As always, welcome to another week of Trending Tuesday. Your weekly curated overview of what’s trending right now on Nordic social media🔥 - made using TRNDSET. 

Lets see what’s has been Cooking, Good Looking 😈 over the holidays.

Food: Champagne 🥂
To no surprise of anybody, champagne was trending during the New Year. But what were creators eating with the champagne? On the list, we found Västerbotten cheese, Kalix löjrom (roe), smetana, dill, and red onion, used on chips, potato pancakes, Hasselback potatoes, canapés, and seafood platters. Safe to say, some New Year’s Eve classics were brought to the table. ✨

See how it was done by Arnesmat here: https://www.instagram.com/p/DS9aAxsCEQb/

Lifestyle: End-of-the-year review of milestones 🎉
Considering whether you should still do an end-of-the-year review post as a brand?👀 The data says yes. It is still gaining traction, but slowing down. The trend racked up 326.8K impressions and 2.1M engagements over the holidays, from December 19th to January 5th, with Instagram as the chosen platform (89%) versus TikTok (11%). If you have a milestones or end-of-the-year review post planned, you still have a few days to get it out⏳.

Travel: Bergen ❄️🏔️
Bergen is having an It-girl moment. With beautiful images of snow-covered landscapes and life in Bergen, creators are sharing it all on Instagram. Comments are flooding in, especially on the account @annatakle, a photographer from Bergen. 📸 Check out her aesthetics and get inspired by how she conveys the beauty of a city.

What our algorithm says about the Bergen trend 🔍
The content blends practical travel tips (timelines, bookings, itineraries), mood-driven photography (blue-hour lighting, snow-covered streets, coastal towns), and seasonal themes (Christmas doors, winter wonderland, autumn).
Formats include travel vlogs, destination highlights, photo carousels, listicles, and engagement prompts (e.g. polls).

See you next Tuesday

Team TRNDSET 🥳

Get a free TRNDSET account

We're excited to offer you a free account (no credit card required). Just click here to get started.

Why am I receiving this?

Earlier on you have signed up to emails from MediaCatch. TRNDSET is a platform that is owned by MediaCatch.