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Ecommerce sites need to focus on the customer.
We build dashboards for our eCommerce clients so everything we need to focus on is readily available without having to trawl through Google Analytics data. One thing we do leave out is old SEO techniques. Why? Because they kill sales. They don’t contribute to User Experience or revenue goals. When you focus on the customer you’ll be able to identify shortcomings on your site that will improve your bottom line. Something SEO won’t help you with. |
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