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The dawn of UXO.
Rarely do we say that a physical store is difficult to use, but it’s a common complaint on many eCommerce stores. Some online issues we seem to accept, but most issues are ones you can address and often it isn’t the fault of the customer. The Core Web Vitals update will be placing a greater emphasis than ever on user experience. Get it right and you’ll reap the rewards, ignore it and flounder. SEO is becoming User Experience Optimisation, and solving customer frustrations will reap rewards. |
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