|
|
|
|
| Measuring UX changes across device/channel. |
|
|
|
Unintended consequences.
A recent change on a client’s mobile site removed a roadblock that we’ve had our suspicions about for some time. As a test it came off mobile and the results were fantastic. Revenue up 30% from mobile traffic and a generic brand search campaign up 443% in revenue! Unintended consequences but justification for our change. Be sure to analyse your data after a change as you may discover some pleasing results. |
|
|
|
|
|
|
|
|
