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| A Google fail with ironic win? |
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Trust your retailer’s instincts
If you are a retailer and you have the sneaking suspicion that your designers or geeks think they know your business better than you, they probably don’t. Customer and user experience often clinch sales, something that often isn’t high on a designers list of priorities. Don’t be afraid to take a stand. Google often fails as a marketplace but appears to learn from other marketplaces for ad results. You need to buy your brand otherwise your products may not display in ads. |
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