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| Tell them you want a web shop, not a website. |
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It’s a web shop, so start selling!
Do you treat your website as a pseudo marketing channel for your offline stores? Your online presence should be a fair reflection of your bricks and mortar store. It’s there to help you sell product, so design and run it with the same care and attention you would afford your physical locations. That means making it easy for customers to find products, in a timely manner, and in a secure environment. Aussie retailers have been dropping like flies recently and many share these common e-commerce mistakes. |
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