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Understand your spend and expected returns.
Google is worth spending money on, but it shouldn’t be a shotgun approach. Understand what budget you are spending and what your returns should be. Ads are a great vehicle for generating revenue, but you need to run them a certain way to receive a certain return. Be wary of out of the blue phone calls from the Google “help” desk as they can often be a hindrance. All your good work can swiftly come undone by following the advice of someone that doesn’t understand the finer points of your campaign. Treat Google like any marketplace and establish expected returns. |
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