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| The term “SEO” has retarded the evolution of digital marketing. |
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Ignore Google, build your brand.
SEO tasks are primarily focused on addressing issues that we think Google is looking for. It’s a common assumption that making those fixes will help your site rank highly. What Google really wants is to promote the best sites it can via its product. Follow the breadcrumbs and you’ll notice that ultimately Google wants a great user experience. There are many elements Google doesn’t care about, but they are things a business owner should focus on. |
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