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| Boxing Day down, Black Friday dominates. |
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Should retailers embrace the new shopping holidays?
With Australians embracing last year’s Black Friday sale in record numbers, many in retail thought it was a precursor to a bumper Christmas sales period, especially the Boxing Day sales. I wasn’t so sure. Our team’s analysis predicted the sales wouldn’t match the media hyperbole, and I think they were correct. The data shows Black Friday appeals to a certain buyer persona, while the popular search term “Boxing Day” doesn’t always apply to shopping! |
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