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| Focus on your goals, not Google’s |
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Don’t let them pull the rug out from under your revenue!
Newsflash: Google wants your money. Any advice received from them is usually geared towards swelling their coffers. Your issue is not becoming overly reliant on them in case the rules change. Make sure you Google-proof your business by building your brand and ensuring you are comfortable with the returns based on spend. I’ll be hosting a workshop once more at this year’s Retail Global conference on the Gold Coast. It’s on from May 27-29. The workshop is based on my upcoming book, “Get Stuffed Google! – Increasing Sales before Traffic” and is a must for any eCommerce retailers looking to put sales growth before the whims of Google. We have a discount code available; so don’t forget to offer it to your clients and prospects! The code is: STEWART100. |
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