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September 27, 2021

The importance of search intent.

The importance of search intent.

Don’t drive the wrong people into your store. Email not displaying correctly?
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Earthquakes & Search Intent
Google understands related queries.
Our recent earthquake started me investigating search volumes in Google Trends. Google has a strong understanding of related queries, which is why I’ve said before about the dangers of doing old school content marketing for SEO and keyword ranking. You end up driving traffic into your store that doesn’t match the search intent, and that’s a waste of your time and money.
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