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| What is your Facebook strategy? |
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Build your asset.
Facebook going offline for hours yesterday was a timely reminder of eggs and baskets. Building large communities on their platform for your brand is worth it, but takes too much time. Facebook is designed to keep you scrolling, not to direct people to your website. A major outage or an algorithm change can have a devastating impact if all your advertising money flows through their fingers. A smarter strategy is to build your asset; drive people to your site via search marketing, impress with your brand, and build your email database. |
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