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| Buying brand traffic from Google |
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Is it worth the money?
Brand. To buy or not to buy? It’s an old argument and one that is doing the rounds once more. Some people view buying your own brand from Google a frivolous waste of money as you spend enough on organic as it is. But here’s the catch: Paid is a great convertor but you shouldn’t rely on it. Use it as a cornerstone on which to build other strategies, ensuring repeat customers return directly. Build you brand and back it with solid SEO skills to grow your business. |
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