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| Are we losing nuance in organic search? |
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Why Google may not be the answer to your questions
Google’s shift towards entity search is seeing subjects pigeon-holed by items that represent them. In much the same way that a smiling emoji represents happiness, the Opera House stands for Sydney. This elimination of fringe knowledge will mean a great direct path for those selling online, but not such a great avenue for those seeking answers to questions. This doesn’t bode well for obscure subjects that may be slipping into the fog. |
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