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| Focus on your brand, not Google’s |
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Are you giving it away for free?
There was a time when you could strategically display information in the form of featured answers in Google organic search results that would drive traffic to your site. Now, Google is scraping information and displaying it in such a way that a reader doesn’t need to visit your site. Google’s aim is to keep people on Google, from those searching for information to direct shopping. This emphasises the need to build your own brand, because rule changes from the big boys can pull the financial rug out from under your feet leaving you thousands out of pocket. |
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