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| What is a good conversion rate? |
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Do you know what your store is doing?
For some it’s 8%, for others it is 10% plus. In the world of bricks and mortar retail you should be aiming for a 1 in 5 target, but the conversion rate can often depend on the category you are in. Repeat consumables are fast moving, whereas other products experience longer sales cycles. You need to know what your store is doing and whether you are leveraging the traffic available. There is often more traffic available than you realise: observe your customers’ habits and optimise the funnel to reap the rewards. |
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