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The solutions can be right under your nose.
How do you find more sales? To steal a quote from The Shawshank Redemption, “Salvation lies within.” Your site is often a goldmine of untapped sales potential, you just need to know what to change and how to track said changes. Annotating changes in GA will help you see the effects. While some will reap fast rewards, others will be a slow burn, but either way you need to know what you did and when. Rarely will one change have a huge impact, but many minor alterations, whether it be on mobile or desktop, can result in improved sales. Your first step should be to purchase something off your own site on mobile. If you’ve never done this, how do you know what’s wrong? |
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