When did you last optimise your search engine? Search Engine Optimisation is a poor turn of phrase, as I personally don’t know anybody that owns a search engine. The true function of SEO is how and why you should optimise your site so that search engines give your site their tick of approval for content and user experience. Having a site that’s easier for Google to understand its purpose will see it drive more traffic your way, improve ads performance, and drive down costs. Being searched and found is imperative to your site’s success, and it’s the foundation of what we do.
