Use Google Analytics to find your poor performers. My video on a 3% conversion rate last week struck a nerve with some viewers! One viewer assumed they were stuck on the magical figure, but when I drilled down for him some channels were converting at 27%. And that’s the point. You might be doing 9 out of 10 things right on your site, but one poor element can drag everything down. Split your channels up, analyse the data, and try to understand what your customers are doing on the other end of that device. Improve the poor performers and remove those revenue roadblocks.
