How to discover your true conversion rate. Are you happy with a 3% conversion rate? It always struck me as a bit of an arbitrary figure, readily agreed upon and accepted as law by the eCommerce community. But if only 3 out of 100 customers made a purchase in your bricks and mortar store, you’d probably have a staff reshuffle! A good way to improve that number is working out why and how that 3% purchased from you and leveraging that knowledge to boost conversions. Low conversion rates are a sign of bad traffic or a poor site. Drill down and discover your real conversion rates.
