You will be affected. Maybe. Another week, another Google update! This one appears to be Google updating its destination requirements for advertisers, but to be honest it’s all a bit weird and confusing. If you advertise on Google you’ve most likely received an email warning that the policy change will affect your account and that it needs to be rectified before October 22. Unfortunately the reporting tool they used doesn’t reveal anything telling. Google is saying your site will be affected, but their reports don’t specify problems. We’re not sure what message Google is sending to advertisers, but our suspicion is a possible penalty for sites that use popups.