Always focus on the customer. Hate to say I told you so, but in a weird timing of events Google has just announced a new update, labelled the “Helpful Content” update. Basically it covers everything I spoke about last week, which is very gratifying. This will be a site-wide update covering all aspects of your content, meaning it’ll focus on more than those few dodgy blogs you have posted. It’s now a perfect time to ask yourself why you create content and what your core business really is. Forget about your rankings and improve your customer experience. That’s where the rewards are.
