Shoppers don’t care about backlinks. Wow! What a Black Friday that was. We hope you had as much success as our clients did, with 75% of them meeting or exceeding targets. It was the biggest one ever in Australia, but that might not bode well for the Boxing Day sale according to data. Google confirmed (again) this week that backlinks have less impact on ranking today. I’ve been saying this for years, and we don’t do them for our clients and the proof is in the pudding for them lately. Brands get all the love from Google as they offer the best customer experience. And that’s where your focus should be; forget about backlinks and focus on UX, great ad copy, and site performance.
