How the social media ban will impact business – it’s bad!
The real cost of Australia’s social media ban. Australia is quietly getting ready to redraw the rules of the internet – starting with an under-16 social media ban and new age checks on search engines like Google. What’s being sold as “online safety” could soon mean Incognito turning into permanent child-safe mode, stricter filters on what your audience can see, and heavy friction wherever ID is required. In our latest article, we unpack how these changes could slash reach, distort SEO checks, and quietly normalise a government-linked digital ID – and what smart e-commerce brands and marketers should be doing about it now.
