|
|
|
|
ChatGPT code red and why we’re switching to Gemini.
|
|
|
|
Social media bans, age checks, AI search… this is what it all means for your e-commerce site.
Black Friday has wrapped, and the real story isn’t who discounted the hardest, but how people actually shopped. More buyers are now doing their research inside AI tools like Google Gemini, ChatGPT and Grok, then only jumping into Google Search at the end to find a specific brand or model—and in some accounts, the “ChatGPT” channel is already generating more revenue than Facebook ads. The problem is that most e-commerce sites still make it too hard for humans and AI to understand why someone should buy from them. In this week’s article, you’ll see what Black Friday trends and social media age checks are really telling us, how AI is becoming the new “pre-search” layer before Google, the simple on-site changes that make your site “AI-ready” (and lift conversion rate anyway), and why chasing “#1 in ChatGPT” hacks is a waste of budget. If you want to know how difficult it is to shop from you—and how to fix it—this is where to start. |
|
|
|
|
|
|
|
|
